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Revealed: How retailers can satisfy consumers facing cost-of-living challenges

Inside Retail

This year, while consumers are still struggling to adapt to higher prices for staple goods and services, they are still spending on discretionary items creating a retail market where brands compete fiercely for their share of the consumer’s paycheque. Free delivery was nominated by 40 per cent.

Consumer 130
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Future-Proofing Retail Media Networks through Dynamic Creative Optimization

Retail TouchPoints

As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail.

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CIO Q&A: Lessons and Priorities from Aldo Group’s Companywide Digital Transformation

Retail TouchPoints

As Houle sets his sights on future growth and innovation, he shares an exclusive look into his priorities and perspectives on the changing retail landscape. Agility in a dynamic market: Another key challenge is ensuring agility in our technology strategy. We need to be ready to adapt quickly and pivot our strategy as necessary.

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The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives.

Marketing 130
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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. This blind spot has always foiled retail marketers, but the issue has become more urgent as CMOs demand greater attribution and measurement for every ad dollar spent.

Marketing 280
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Retail appointments of the week

Inside Retail

“I think Doug will do great things for customers and employees alike, and I look forward to working with him in this leadership role,” said Amazon CEO Andy Jassy, who described him as a “unifier”, “highly curious” and “an avid learner”. He joined the senior leadership team in September 2020, and will report to Herrington in his new role.

Finance 130
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Personalization vs. Consistency in the Retail Customer Experience

Retalon

Not only do you have to decide which metrics are most likely to provide high-value consumer data, but then you must have the resources on hand to analyze it in search of trends that help you to hone your brand strategies and better personalize the retail customer experience. Benefits and Challenges of Personalization.