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Amazon Appoints Insider as CEO of Worldwide Stores

Retail TouchPoints

Amazon has named 17-year company veteran Doug Herrington to the renamed role of CEO of Worldwide Amazon Stores, filling the position left vacant by former CEO of the Worldwide Consumer Dave Clark. Since 2015, Herrington has served as Amazon’s SVP of the North America Consumer.

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Future-Proofing Retail Media Networks through Dynamic Creative Optimization

Retail TouchPoints

As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail. Equally crucial is treating each impression as an experiment. This saves RMNs money in production, timing and media planning.

Insiders

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CIO Q&A: Lessons and Priorities from Aldo Group’s Companywide Digital Transformation

Retail TouchPoints

As Houle sets his sights on future growth and innovation, he shares an exclusive look into his priorities and perspectives on the changing retail landscape. Agility in a dynamic market: Another key challenge is ensuring agility in our technology strategy. RTP: What key consumer behaviors are you aiming to respond to as a brand?

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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. This blind spot has always foiled retail marketers, but the issue has become more urgent as CMOs demand greater attribution and measurement for every ad dollar spent.

Marketing 280
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Personalization vs. Consistency in the Retail Customer Experience

Retalon

In any business undertaking that caters to a consumer marketplace, there are two major challenges – delivering an experience that feels personalized to shoppers, while simultaneously creating a consistent experience across retail locations and channels so that customer can enjoy the comfortable familiarity of your brand.

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Retail appointments of the week

Inside Retail

Doug Herrington has been named CEO of Amazon’s new Worldwide Amazon Stores business, which was formerly known as Consumer, and John Felton has been named the leader of the Operations business. Felton brings nearly 18 years of experience at Amazon, including 12 years in retail and operations finance leadership roles.

Finance 130
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Revealed: How retailers can satisfy consumers facing cost-of-living challenges

Inside Retail

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up surveyed more than 500 shoppers and asked them what they love about their favourite retailers – and why they avoid others. Free delivery was nominated by 40 per cent.

Consumer 130