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The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. Here are strategies for success: 1.

Marketing 130
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Revealed: How retailers can satisfy consumers facing cost-of-living challenges

Inside Retail

This year, while consumers are still struggling to adapt to higher prices for staple goods and services, they are still spending on discretionary items creating a retail market where brands compete fiercely for their share of the consumer’s paycheque. Free delivery was nominated by 40 per cent.

Consumer 130
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Future-Proofing Retail Media Networks through Dynamic Creative Optimization

Retail TouchPoints

As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail. Dynamic creative optimization (DCO) serves as a catalyst for unlocking the full potential of both emerging and established RMNs.

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Amazon Appoints Insider as CEO of Worldwide Stores

Retail TouchPoints

Prior to joining Amazon, Herrington served as CEO of KeepMedia and VP of Marketing at online grocery retailer Webvan. Felton has worked for nearly 18 years in Amazon’s retail and operations finance leadership. Another company veteran, John Felton, will now lead the company’s operations.

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CIO Q&A: Lessons and Priorities from Aldo Group’s Companywide Digital Transformation

Retail TouchPoints

Agility in a dynamic market: Another key challenge is ensuring agility in our technology strategy. The retail market is highly dynamic, with changing customer expectations, emerging technologies and evolving business models. This involves personalized product recommendations, marketing messages and customer service.

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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The Decline of Click-Based Attribution.

Marketing 280
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Retail appointments of the week

Inside Retail

“I think Doug will do great things for customers and employees alike, and I look forward to working with him in this leadership role,” said Amazon CEO Andy Jassy, who described him as a “unifier”, “highly curious” and “an avid learner”. He joined the senior leadership team in September 2020, and will report to Herrington in his new role.

Finance 130