Retail TouchPoints

JANUARY 11, 2022

In the months leading up to the recent UN Food Systems Summit and COP26 UN climate talks in Glasgow , numerous leading CPG brands such as Unilever, Pepsi and General Mills, in addition to retailers such as Target announced plans to hit net-zero emissions by 2050 or sooner.

Advertising 228

Advertising Promotions Location Planning 228

Inside Retail

MAY 2, 2024

The release marks Walmart’s largest private brand food launch in 20 years and the fastest private food brand the retailer has brought to market. Big-box retailers dipping into the private-label brands market In 2022, the leading retailers in private label brand sales were Aldi (77.5 per cent), Trader Joe’s (59.4 per cent), Wegmans (49.5

Promotions 130

Promotions Consumer Marketing Accounting 130

Retail TouchPoints

MARCH 29, 2021

Ecommerce first promised consumers convenience, but in the last decade it has also brought increasing value to market by combining its transactional data with shopper journey data — offering manufacturers near-real-time metrics on campaign performance. The collection, preparation and use of data in retail is a “core business.”

Advertising 299

Advertising Inventory Management Promotions Marketing 299

Retail TouchPoints

FEBRUARY 15, 2022

Outfits like GoPuff, Gorillas and 1520 took the grocery market by storm in 2021, offering a limited menu of consumables, delivered to your door in an incredible 30 minutes or less (and commanding multi-billion dollar valuations in the process.) Grocery trade spend will be resolved or replicated in the digital world. Here’s my take: 1.

Grocer 318

Grocer Payment Services Checkout Value Offer 318

Retail TouchPoints

MARCH 24, 2023

Third, I don’t know what assets Gap has to differentiate itself in a crowded market. Retailers Don’t Understand the Nature of This Competition’ The challenge of creating a differentiated offering in a now-crowded retail media market is a central problem that many new entrants will face, according to Lipsman. Is it their audience?

Advertising 262

Advertising Merchant Services Wholesale Marketing 262

Rangeme

OCTOBER 27, 2021

Additionally, there is a compelling sales and marketing story to tell as well; SPINS recently reported that products certified across these categories are all seeing double-digit growth; Non-GMO (10%), Organic (11%), B-Corp (11%), Fair Trade (10%,) and Animal Welfare (19%). . Fair Trade USA . Non-GMO Project Verified.

Consumer 98

Consumer Marketing Management Accounting 98

Retail TouchPoints

MAY 24, 2023

“We’re excited about this continued collaboration as it extends our vision for the future of retail media, offering brands another powerful marketing lever inside the store,” said Cara Pratt, SVP at Kroger Precision Marketing in a statement.

Advertising 242

Advertising ATS Grocer Planning 242

Retail TouchPoints

AUGUST 31, 2022

While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy. Keeping that in mind, let’s think about how location data empowers CPGs to better understand their audience, choose the best retail partners, advertise smartly and scale globally.

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Location Advertising Promotions Point of Sale 279

Retail TouchPoints

JANUARY 3, 2023

That’s a good sign for CPG brands, which are capable of making the most seamless transition to subscriptions: deodorant, toothpaste, diapers and even smoothie packets quickly become part of consumers’ routines. Tip 2: Tailor marketing and advertising strategies based on customer relationship status. Chart credit: Insider Intelligence.

Beauty and Health 263

Beauty and Health Marketing Consumer Advertising 263

Retail TouchPoints

JUNE 11, 2020

The intensity of market, shopper and competitive whiplash in the COVID-19 era continues relentlessly — and retailers in all sectors are dealing with the fallout. She is a proven retail and CPG innovation executive with 30 years’ experience leading teams delivering high-impact products for retailers worldwide.

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Management Merchant Services Promotions Fulfillment 138

Retail TouchPoints

AUGUST 20, 2020

Traditional retailers are sitting on a powerful competitive weapon, and they’ll continue to operate less efficiently, lose market share and leave millions in new revenue streams and profits on the table unless they pull the trigger. Follow The Leaders. Kroger and Walmart provide great examples to learn from.

Advertising 191

Advertising Net Profit Kiosk Consumer 191

Inside Retail

SEPTEMBER 15, 2021

This has been helping our CPG customers to regain shelf-share, optimise displays and improve placements while restoring standards and trade agreements with retailers,” Nikhil adds. For the last decade, Trax has been working with some of the world’s most-recognised CPG brands – including Unilever, GSK and Sanofi, to name a few.

Inventory Management 130

Inventory Management Promotions Consumer Supermarket 130

Wiser

FEBRUARY 22, 2021

While Consumer Packaged Goods (CPG) companies have already become successful in developing heuristics through traditional packaging and design, there’s an on-pack factor that’s become ever more popular: third-party certifications and labels. Sustainability-marketed products grew 5.6 Fair Trade.

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Target Market Consumer Marketing Accounting 131

Rangeme

MARCH 12, 2024

You’ve invested time, money, and energy into the event, and now the post-trade show phase is crucial. Let’s break down the essential steps to ensure you make the most of your trade show experience (keep in mind that this is also relevant for brands wrapping up an ECRM session as well!).

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Retail TouchPoints

JULY 26, 2021

It’s one thing to attend trade shows and compete for buyers’ attention to get retail shelf space; it’s another to convince 230 million online shoppers in the U.S. Building an online presence starts with a well-designed website supported by an effective digital marketing plan. Digital Marketing. Building an Online Presence.

Wholesale 278

Wholesale Payment Services Fulfillment Returns 278

Trax Retail

AUGUST 23, 2023

The ability to use white label branding as a marketing strategy is one which requires the backing of a powerful brand. White labeling can work for some CPG brands when it comes to growing market share or competing with private labels, but this mass-market strategy isn’t always the best approach.

Marketing 52

Marketing Consumer Location Shopping 52

Rangeme

JULY 26, 2022

Around the world, the exciting ambiance of in-person trade shows is back. After a two-year, pandemic-driven hiatus, retail trade shows are starting to boom again worldwide – and that’s spectacular news for brands looking abroad to fuel growth. But first, let’s acknowledge how the pandemic has shaped today’s trade shows.

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ATS Payment Services Promotions Marketing 52

Rangeme

MAY 13, 2021

As the pandemic hit last year, the consumer packaged goods (CPG) industry was turned upside down. Retailers and suppliers had to pivot on every aspect of their business, from how they sourced products to how they marketed those products. This resulted in buyers and suppliers needing to connect despite the lack of in-person trade shows.

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ATS Consumer Shopping Shipping 52

Retail TouchPoints

APRIL 26, 2021

And while it’s premature to reference the COVID-19 crisis in the past tense, Inmar’s most recent Intelligence Shopper Insights Study provides clear insight into what marketers can expect in the months ahead, as the grocery industry settles further into the much anticipated “new normal.”. Hybrid Shopping is Here to Stay.

Promotions 278

Promotions Shopping Consumer Fulfillment 278

Mass Relators

JUNE 21, 2023

Pet products will be in the spotlight at PLMA’s 2023 Annual Private Label Trade Show. All types of products that cater to dogs, cats and other animal companions will be showcased at the 2023 Private Label Trade Show.” It’s the only CPG event that covers all non-food grocery categories. Pet food sales were $1.5 billion, a 27.7%

ATS 52

ATS Accessories Shopping Location 52

Rangeme

JANUARY 11, 2022

and global retailers and consumer packaged goods (CPG) brands focus their efforts and thrive this year, let’s see how the retail industry is changing and which practices can help to drive growth. How the retail and CPG workforce will look in 2022. Will retail trade shows go ahead in 2022 ? PLMA cancels January trade show.

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Beauty and Health Consumer Returns Grocer 52

Mass Relators

JANUARY 17, 2024

“Further significant price increases might not be possible in an uncertain economy, where retailers are pushing back and consumers are unwilling to pay more and often trade down.” The post Deloitte: CPG companies pivot to volume in 2024 appeared first on MMR: Mass Market Retailers.

Consumer 52

Consumer Apparel Marketing ATS 52

Mass Relators

AUGUST 30, 2021

– Zebra Technologies announced on Monday it intends to acquire antuit.ai , a provider of artificial intelligence (AI)-powered Software-as-a-Service (SaaS) solutions specific to forecasting and merchandising for the retail and CPG industries. appeared first on MMR: Mass Market Retailers. We are excited to welcome the antuit.ai

Inventory Management 52

Inventory Management Promotions Planning Fulfillment 52

Mass Relators

JULY 6, 2023

NEW YORK — PLMA’s 2023 Annual Private Label Trade Show will provide a good look inside the booming beauty industry. Exhibitors at PLMA’s Annual Private Label Trade Show will offer an array of on-trend beauty and cosmetic products to help retailers differentiate and better compete in this flourishing business,” said Davies.

Location 52

Location Shopping Marketing ATS 52

Wiser

FEBRUARY 3, 2022

While the CPG industry generally benefited from increased demand for essential items, supply chains were stretched to the brink, and market share shifted towards brands that could keep products flowing to shelves. Wiser helps CPG customers manage this process. The pandemic has presented every organization with unique challenges.

Promotions 78

Promotions Cross Merchandising Management Location 78

Inside Retail

NOVEMBER 29, 2022

You must plan for a fast response to rising CPG prices as they bring a return to elasticity – consumer sensitivity to prices. Focus on assortment, consider pack alterations and don’t forget to consider cash-strapped shoppers who are seeking to trade down to downsized options.

Drop-Shipping 130

Drop-Shipping Promotions Fulfillment Shipping 130

Rangeme

OCTOBER 5, 2021

Trade show season is back after what feels like an eternity of having no in-person events for nearly two years. Around the country, people are easing their way back onto trade show floors, and event organizations are adjusting to new safety protocols and diminished crowds. January: 1/5-1/11 – Dallas Total Gift & Home Market .

Jewelry 52

Jewelry Fashion Marketing ATS 52

Mass Relators

MARCH 21, 2023

Leveraging consumer purchase data across the CPG, foodservice and general merchandise sectors, new Circana research provides the first-of-its-kind, comprehensive view into the complete wallet, offering 360-degree insights into spending patterns and the trade-offs consumers make both at-home and away-from-home.

Consumer 52

Consumer Beauty and Health Accessories Shopping 52

365 Retail

JULY 24, 2023

Having added several new major clients in 2022, including US health food grocer Sprouts, Retail Insight now works with more than 30 of the world’s leading grocers, supermarket brands and CPGs in over 20 markets. Its target is to double its headcount globally, as well as opening new offices in Dusseldorf, Maastricht, Paris and Dubai.

Store Operations 52

Store Operations Payment Services Grocer Supermarket 52

Retail TouchPoints

JANUARY 24, 2023

Measurement needs to grow up in retail media, especially for CPG [products] given the frequency of purchase. of Digital Merchandising and Marketing, Nordstrom Resale is going to be a big value-driving initiative for many retailers.

Home Furnishings 276

Home Furnishings Advertising Consumer Customer Experience 276

Mass Relators

JUNE 2, 2022

SAN FRANCISCO – RangeMe is setting the stage for a wealth of CPG dealmaking with a new series of events to accelerate B2B commerce between retailers, foodservice operators and brands. CPG service providers will also gain exposure to brands looking for marketing, packaging, legal, and financing services.

Beauty and Health 52

Beauty and Health Wholesale Finance Fulfillment 52

Mass Relators

NOVEMBER 28, 2022

Market Performance Group (MPG) announced a new partnership with Bryan Gildenberg and Confluencer Commerce, combining MPG’s unmatched omnichannel strategic, executional, and operational expertise with Gildenberg’s cutting edge thought leadership. PRINCETON JUNCTION, N.J.

Marketing 52

Marketing Planning Consumer Management 52

Retail TouchPoints

MAY 3, 2021

And while it’s premature to reference the COVID-19 crisis in the past tense, Inmar’s most recent Intelligence Shopper Insights Study provides clear insight into what marketers can expect in the months ahead, as the grocery industry settles further into the much anticipated “new normal.”. Hybrid Shopping is Here to Stay.

Promotions 184

Promotions Shopping Consumer Fulfillment 184

Mass Relators

MARCH 21, 2023

When faced with higher prices, consumers will use multiple tactics to reduce or reallocate at- and away-from-home food spending, like trading down to private label, buying in bulk, using more leftovers, or choosing a quick service restaurant over a full service restaurant. trillion.

Consumer 52

Consumer Grocer Management Returns 52

Mass Relators

FEBRUARY 16, 2023

of all searches, which reflected new trends in the category including cold brew, fair trade, functional coffee, and coffee accessories. Top searches in international markets Search terms varied among the international markets analyzed, with popular U.K. Coffee was the most popular keyword for buyers in 2022, garnering 19.4%

Beauty and Health 52

Beauty and Health Accessories Marketing Consumer 52

Retail TouchPoints

NOVEMBER 10, 2023

Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+. And The Mars Agency recently declared : “Retail media is now almost universally recognized as one of the most effective methods of commerce marketing.” now has a retail media network.

Advertising 283

Advertising Marketing Social Commerce Consumer 283

Mass Relators

APRIL 17, 2023

Don’t become complacent in your trading partner relationships. Quick story: We were helping a CPG company prepare for a Walmart JBP meeting, and took a virtual walk across Walmart.com and Amazon.com. Maximize Trade Show Presence. Many merchants are walking trade shows for the very first time. Push for in-person meetings.

Consumer 52

Consumer Planning Returns Marketing 52