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Next Phase of Wish Turnaround to Focus on Reducing Shipping Costs

Retail TouchPoints

As discount shopping app Wish continues its comeback effort , parent company ContextLogic outlined its plans for 2023 at a summit for its merchants — including a major overhaul of the platform’s shipment pricing structure in order to bring down shipping costs for customers. The brand also opened a pop-up shop from Dec.

Shipping 290
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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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Amazon, Target, Walmart Incentivize Early Holiday Shopping

Retail TouchPoints

Three of the country’s biggest retailers are taking significant steps to get consumers into the holiday shopping groove — and to do so (much) sooner than later. As we approach the holiday season, guests are excited to shop early,” said Christina Hennington, EVP and Chief Growth Officer at Target in a statement. Beginning Oct.

Shopping 298
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4 Ways Businesses Can Use Shipping to Reduce Cart Abandonment

Retail TouchPoints

Consumers are spending more money online than they do in brick-and-mortar stores, particularly during the busy holiday season. While it’s easy to rationalize cart abandonment as a standard practice, it is much more than a modern-day version of window shopping. The True Cost of Shipping. Making Purchases Not as Costly.

Shipping 183
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Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’

Retail TouchPoints

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. From March 30 (3/30) to April 5, 2023, shoppers will have access to deals on thousands of products and free shipping on all orders over $10.

Planning 304
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4 Ways QR Codes are Transforming the Retail Shopping Experience

Retail TouchPoints

This opens up a world of possibilities for both businesses and consumers. While this shift is poised to transform the retail industry all the way from the stockroom to the cereal aisle, retailers should start tapping into the power of QR codes today to build trust, loyalty and stronger relationships with consumers.

Shopping 265
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Beyond the ‘New Year, New You’ Marketing Cliché: How Inspirational Commerce Can Reignite the Shopping Flame

Retail TouchPoints

“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are, in fact, looking to improve their lives at the beginning of the year. Whether it’s eating better, working out more, cleaning out their makeup bags or refreshing their home décor, consumers are motivated to reset.

Marketing 241