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Why You Should Leverage the Power of Social Commerce on the Rising Stars Podcast

Star Miconics

In the latest episode of the Rising Stars Podcast, titled “Kate’s Quick Take: The Power of Social Commerce,” host Kate Orara explores the growing world of social commerce. This solo episode highlights the pivotal role of social media platforms like Instagram and Facebook as emerging retail powerhouses.

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The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. The cost-of-living crisis is undoubtedly driving buying decisions, so simplifying the consumer journey is essential for closing the sale.

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

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What to Expect and What to Wish for from Retailers this Holiday Season

Retail TouchPoints

Retailers will leverage this moment to focus on operational efficiencies and consumer connection. AI Investment Generative AI and AI will help drive efficiencies for mission-driven consumers and overworked employees.

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Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Retail TouchPoints

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a blockbuster Q4 full of holiday spending. eMarketer expects retail mobile commerce sales to account for 43.4% of total retail ecommerce sales in 2023. billion, up from $415.93 billion in 2022.

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UNDERSTANDING RETAIL THROUGH THE LENS OF GEN Z CONSUMERS

Retail Minded

Perhaps a more fitting epithet for Gen Z, would be ‘Generation Omnichannel’ as this is the first truly omnichannel generation to high highstreets & social media platforms. This group of consumers are prepared to shop wherever best suits them in the moment and without preference as to the vehicle they use to find what they want.