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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. The cost-of-living crisis is undoubtedly driving buying decisions, so simplifying the consumer journey is essential for closing the sale.

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

Marketing 278
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What to Expect and What to Wish for from Retailers this Holiday Season

Retail TouchPoints

Retailers will leverage this moment to focus on operational efficiencies and consumer connection. AI Investment Generative AI and AI will help drive efficiencies for mission-driven consumers and overworked employees.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

A well-designed store can create a memorable brand experience that strengthens customer loyalty. This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall.

Shopping 312
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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

Curious about how consumer attitudes and behaviors are evolving? Want the latest thinking on how brick-and-mortar stores can be reconfigured for a post-pandemic environment? What consumers really want from brands and retailers. Practical ways to harness the enthusiasm of values-driven consumers. 17 from 12 to 12:30 p.m.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

While several retail outlooks predict consumers are looking for deep discounts this year, retailers should strive to offer more than just deep discounts and focus on providing value in other ways to achieve long-term loyalty and keep higher profit margins. Social influence continues to show opportunities as U.S.

Checkout 241
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Smaller Spaces, Bigger Tech and Optimized CX

Retail TouchPoints

Controlling traffic volume and giving the perception of control and exclusivity to the consumer is one way to make the most out of each square inch. QR codes are inexpensive and consumer adoption has skyrocketed, largely led by menu enablement for contactless ordering. Many are using AR for brand engagements off-premise or in-store.