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More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers

Retail TouchPoints

While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s

Outdoor 249
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Product Searches Reflect Indoor-Outdoor Split: Headphones, Stationary Bikes and Lipstick Pique Shoppers’ Interest

Retail TouchPoints

The summer of 2021 has been defined by shoppers looking to get back outside and enjoy the warm weather, but work-from-home and back-to-school essentials remained at the top of consumers’ minds, according to data from Verizon Media. It’s indicative of what we’re seeing culturally right now,” said Wasserman. Take for example shoppable video.

Outdoor 279
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How Kathmandu plans to become the world’s most loved outdoor brand

Inside Retail

From switching its focus on hardcore sporting adventures to inspiring joy in the great outdoors, Kathmandu is changing things up as it primes itself for global ambitions. We’re about being more inclusive and making the outdoors more accessible to everybody. We’ll do online direct-to-consumer and have wholesale partners.

Outdoor 130
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Q2 2021 Roundup: How Target, Macy’s and Foot Locker Harnessed Consumer Optimism

Retail TouchPoints

Retail rode strong into Q2 2021 as shoppers returned to stores even as digital sales remained elevated. The spring and early summer was an optimistic time for many consumers who finally emerged from lockdowns looking to refresh their wardrobes and find items suited for smaller local outings during the warmer months.

Consumer 323
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RICE 2022: Albertson’s Provides Sneak Peek at Plans for Upcoming Marketplace

Retail TouchPoints

Third-party marketplaces have emerged as one of the biggest growth opportunities for retailers this year, with companies from Macy’s and Bed Bath & Beyond to Giant Food and Michaels launching marketplaces (or announcing plans to do so) in the last six months alone. You have to think like a consumer.

Planning 308
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Resale Revs Up: eBay Enhances Refurbished Goods Offering, New Overstock Marketplace Launches

Retail TouchPoints

As product scarcity issues continue to dominate this holiday shopping season, consumers are increasingly turning to resale to get the goods — and platform operators are taking notice. The auction-based website is now available to consumers in Arizona.

Returns 299
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Growth potential is not enough: Why Amer Sports’ IPO fell short

Inside Retail

Investors cautious about growing pains Amer Sports’ stock market debut signals that it has no plans of slowing down and is in fact looking to accelerate its growth. Despite Salomon and Arc’teryx being primarily outdoor-performance brands, the fashion industry has welcomed them with open arms as serious apparel designers.