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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. and global brands to consider its role in their marketing playbooks. Through a survey of 475 consumers, Influence Central also found that only 19% of U.S.

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How to Develop a Retail Marketing Personalization Roadmap in 5 Steps

Retail TouchPoints

A Boston Consulting Group study encompassing over 50 companies across 10 industries found that the lack of a plan was one of the leading reasons organizations were unable to achieve the level of personalization they desired for their customers. Which of your business goals will improved marketing personalization impact?

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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. More and more, that means rethinking product development and expanding their sizing and assortment planning to represent a wider range of sizes and body shapes. billion in the U.S.

Consumer 288
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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. Suzanne McDonnell: From the beginning, Bark’s founders knew that our consumers love their dogs passionately as their family, children and soulmates.

Wholesale 237
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13 Retail Marketing Tips For Small Businesses In 2023

Retail Minded

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

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What does Apple’s Indian expansion plan mean for the mobile landscape?

Inside Retail

Apple, known for its long game worldwide in terms of products, services, and marketing, finally arrived in India earlier this year. In April, the tech giant launched its first two stores, both of which achieved record-breaking sales during an off-season period when online retail dominates the market.

Planning 130
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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Rachel Reid spoke with Inside Retail about her longtime love for beauty and building a makeup brand through the thick of the pandemic, and gave a sneak peek into upcoming plans for the company. Inside Retail : How did the idea for Subtl Beauty come about and how did you come up with the name for the brand? RR: Trust your gut.