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As DTC Business Wanes, Solo Brands Taps New President and CEO

Retail TouchPoints

Metz has more than 25 years of experience leading consumer and durable goods companies. ” Despite less-than-stellar sales for its direct business, Solo Brands has been seeing a hearty boost in its wholesale division. .” 15, 2024, when Christopher Metz, who most recently served as CEO of Vista Outdoor Inc., will take over.

Outdoor 259
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How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel

Retail TouchPoints

The beverage alcohol company, which has operated as a traditional distributor-based wholesale business for decades, is currently in the process of building out standalone websites for its key brands as it moves toward becoming a customer-centric omnichannel operation. Taking a Long View to Optimize Marketing Spend.

Wholesale 205
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From Huggies to Depends: How Kimberly-Clark Deepens Digital Offerings with Click-by-Click Analysis

Retail TouchPoints

Despite having been around for more than 150 years, Kimberly-Clark doesn’t have a whole lot of name recognition among consumers. But now, consumers expect to be able to connect directly with the brands they see on their supermarket’s shelves. By tracking customer interactions (think clicks, scrolls, hovers, etc.)

Consumer 227
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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

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Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Retail TouchPoints

When it comes to direct-to-consumer, or own stores, companies can readily track EGR components like Retained Revenue and Referral Revenue with their physical stores and customer lists. Tracking EGR becomes a little more challenging for businesses that are reliant on wholesale channels. Croud acquired impakt Advisors in 2021.

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. that’s why marketing teams are allocating more of their spend towards them. How to Take Consumer Engagement and LTV to New Levels.

Consumer 136
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“I didn’t have any formal experience in the retail industry”: Alyce Tran

Inside Retail

There aren’t so many brands playing in the Gen Z-Millennial market in the home goods vertical. I have expanded my retail skills to include wholesale relationships, something I did not do with TDE. In The Roundhouse is the brand, and it has gone from strength to strength in the last few years.

Fashion 130