Remove Consumer Remove Management Remove Markdowns Remove Promotions
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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

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Why you don’t need markdowns to appeal to price-conscious customers

Inside Retail

Next to the rise of online and digital channels, one of the most frequently mentioned trends in retail pre-Covid was the rise of the ‘price conscious, empowered consumer’. Multiple data sources point to the increasing costs of living, meaning less discretionary spend for consumers. There is truth to this idea.

Markdowns 246
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What are Retail Markdowns?

Wiser

Inventory management will rarely be the only thing that makes a retailer successful, but it can absolutely be the something that breaks you. Knowing what your customers like is one thing, but understanding how much of each item you need on shelves and how to price them is where inventory management can go awry. Don’t believe us?

Markdowns 128
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How Retailers Can Strengthen Sustainability With Data-Driven Pricing Strategies

Retail TouchPoints

It’s a must do if they want to meet consumers’ increasing demand for brands that prioritize environmental and social responsibility. Retailers across verticals must place a greater emphasis on sustainability to remain competitive and reach the growing number of consumers who support prioritizing these efforts when making purchasing decisions.

Markdowns 323
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How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. On the other hand, if you have a limited time sale or a flash sale where you tell your consumers a specific end date, consumers will be motivated to buy sooner.

Markdowns 180
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Academy Sports + Outdoors Expands Revionics Partnership to Optimize Customer-Centric Pricing

Retail TouchPoints

As part of the new multiyear agreement — which builds upon a partnership that started in 2016 — Academy will use the Revionics Base Price and Markdown solutions to not only optimize its pricing strategy but better manage inventory levels throughout the product lifecycle.

Outdoor 165
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Meet the new online outlet mall targeting Gen Z and millennial consumers

Inside Retail

We want to be the first port of call for brand-conscious and value-conscious Gen Z and millennial consumers,” said Justin Seskin, one of TheDOM.com’s co-founders, along with Thrills director Howard Blend and It Works managing director Paul Downs. . Everyone might go 30 per cent off on their first markdown, but their reach is limited.

Consumer 246