Remove Consumer Remove Location Remove Planning Remove Visual Merchandising
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How Vans Transformed its Visual Merchandising with ‘Digital-First’ Processes

Retail TouchPoints

Vans has increased the efficiency workflow for its visual merchandising and monthly floorset process using solutions from IWD. Our biggest challenge over the past year has been adapting our floorset process digitally,” said Paul Rupert, Visual Merchandising Manager for Elevated Retail at Vans in an interview with Retail TouchPoints.

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What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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article thumbnail

What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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Small Format, Big Payoffs: Retailers Evaluate Real Estate to Meet Consumers Where They Are — at Home

Retail TouchPoints

In response to evolving consumer behavior, many retailers are pivoting from malls and large-format stores in city centers to neighborhood locations that aim to serve the work-from-home population. Not surprisingly, many have found the data points to residential enclaves in and around cities where consumers live.

Consumer 261
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How Estée Lauder is Making Store Design Sustainable

Retail TouchPoints

At the core of the store design program is a framework to assess retail stores and to inform the design of ELC visual merchandising, based on sustainability-related areas including waste reduction, water and energy conservation and responsible material sourcing. Iannuzzi: We have several vehicles and champions for this work.

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The Great Small-Format Store Experiment – Brand Boon or Bust for Retailers?

Retail TouchPoints

In today’s dynamic retail landscape, characterized by shifting consumer behaviors and evolving preferences, the traditional approach to real estate and store formats is undergoing a significant transformation. In a world inundated with choices and distractions, consumers crave simplicity in their shopping experience.

Checkout 247
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How Yuppy Puppy is Creating a Luxe Space Pet Parents Love

Retail TouchPoints

This is especially true among younger consumers, like the 67% of millennials and Gen Zers who plan to have pets instead of kids. While cost was a leading reason for this pivot, consumers still plan to spend big bucks to show love towards their “fur babies.” Located in the St. billion in the U.S.

Location 264