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How Vans Transformed its Visual Merchandising with ‘Digital-First’ Processes

Retail TouchPoints

Vans has increased the efficiency workflow for its visual merchandising and monthly floorset process using solutions from IWD. Our biggest challenge over the past year has been adapting our floorset process digitally,” said Paul Rupert, Visual Merchandising Manager for Elevated Retail at Vans in an interview with Retail TouchPoints.

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What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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article thumbnail

What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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Top 10 Visual Merchandising Secrets

Independent Retailer

Visual merchandising plays a pivotal role in converting sales at the store level. However, there should be a lot of thought and purposeful planning that goes into designing everything from the store layout and signage to the proper lighting and product arrangements. by Melissa Stivale.

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Top 10 Visual Merchandising Secrets

Independent Retailer

Visual merchandising plays a pivotal role in converting sales at the store level. However, there should be a lot of thought and purposeful planning that goes into designing everything from the store layout and signage to the proper lighting and product arrangements. by Melissa Stivale.

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How Estée Lauder is Making Store Design Sustainable

Retail TouchPoints

At the core of the store design program is a framework to assess retail stores and to inform the design of ELC visual merchandising, based on sustainability-related areas including waste reduction, water and energy conservation and responsible material sourcing. Iannuzzi: We have several vehicles and champions for this work.

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Winning Windows 2022: Retailers go all out as Consumers Clamor for In-Store Holiday Shopping Experiences

Retail TouchPoints

Design and visual merchandising teams in particular rise to the occasion, finding creative themes, materials, lighting and more to evoke delight and holiday spirit among consumers of all ages. The holiday season has always been a core period for retailers to level up their in-store experiences. Be monumental.