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Ikea U.S. Launches Virtual Interior Design Service for Consumers and Businesses

Retail TouchPoints

is expanding its existing slate of design tools and services with the debut of an Interior Design Service, offering consumers and businesses the chance to connect virtually with an interior design expert to help develop any space. In true Ikea form, the service is priced affordably, starting at $99 for consumers and $299 for businesses.

Consumer 272
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Ikea Plans $2.2 Billion Investment to Advance Omnichannel Presence

Retail TouchPoints

Plans include opening new stores, strengthening its fulfillment network and enhancing its regional product offerings to better reflect the needs of customers in different parts of the country. that enables IKEA Family loyalty program members to purchase home solar solutions that can generate and store their own renewable energy. “We

Planning 272
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How Ikea Australia plans to champion affordability and the shopping experience

Inside Retail

Ikea have established themselves as an affordable and accessible homewares brand for Australian consumers but they are showing no signs of slowing down. IR : What are your expectations for consumer sentiment and spending in the year ahead? This Plan and Order Point will also have a Pick Up Point for customers onsite.

Planning 130
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Wesfarmers to merge back ends of Target, Kmart businesses

Inside Retail

The changes only occur on the business’s back end, with Target and Kmart remaining separate consumer-facing brands and store staff unaffected, Bailey was quoted by the Australian Financial Review (AFR) as saying. Kmart will continue to be price-driven and Target largely centred on affordable apparel and soft home furnishings, he added. “I

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Biryani instead of meatballs: Here’s Ikea’s recipe for success in India

Inside Retail

We’re still in the nascent stages in terms of home furnishing category,” Kavitha Rao, India’s chief commercial officer told Inside Retail. It plans to unveil as many as 30 stores in the next seven years. Food is an important part of Indian consumers’ lives,” said Kavitha Rao, India’s chief commercial officer.

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“Fairly unique”: How Ikea plans to do things differently in New Zealand

Inside Retail

But he believes current financial pressures, as well as Covid-19 restrictions, have highlighted the importance of a comfortable and functional home and led to increased demand for home furnishings, interior design and products that make life at home “a better place to be.”

Planning 130
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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

During the pandemic, the relationship between homeowners and their homes fundamentally changed, as lockdowns, social distancing guidance and quarantine protocols left many consumers with an abundance of time to stare at their own four walls. This makes them a great target audience for brands in the home improvement space.