Remove Consumer Remove Customer Retention Remove Store Operations
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Half Price Books Implements New Solution to Tie Digital Ads to Store Traffic

Retail TouchPoints

The retailer will tap into Reveal’s Visit Local solution to measure incrementality from paid social and programmatic campaigns, create and activate custom audiences based on places consumers shop and understand store-level analytics such as visitor volume, frequency and competitive analysis. ”

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The Power of Loyalty: Enhancing Customer Retention for Small to Medium-Sized Retail Stores with iVend POS

I Vend

Customer retention is one of the most valuable and important strategies for building a successful mid-size retail business. It places the focus on customer lifetime value (CLTV) – the total that a customer spends with the retailer over a relationship that usually spans years, and even generations.

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The Future of Retail and AI

Retail TouchPoints

Namely, the conversations focus on how traditional brick-and-mortar stores can incorporate AI into their operations as more and more fully autonomous stores pop up around the world. Simultaneously, data and analytics were at the forefront of retailers’ minds as stores sought to anticipate their consumers’ needs.

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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. Prediction 1: Retailers will continue to balance customer acquisition and retention. At the same time, they will build out more robust retention toolkits that represent the diverse behaviors of consumers.

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Bed Bath & Beyond to Close 150 Stores, Cut 20% of Workforce

Retail TouchPoints

On the strategic front, the retailer is moving away from its private label strategy in favor of “popular national brands and new, emerging direct-to-consumer brands,” according to a statement. The retailer plans to leverage its recently introduced cross-banner Welcome Rewards loyalty program to drive traffic, sales and customer retention.

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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.