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How Clarks Transformed into an Omnichannel Powerhouse Without Missing a Step

Retail TouchPoints

Clarks decided to use the opportunity to shift to a MACH (microservices, API-first, cloud-native and headless) platform. You can’t have an ecommerce platform without the order management side, so all of that came into my space, said Neighbour. Tackle checkout first. Lots of retailers talk about omnichannel, she said.

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The Login Effect: The Role of Customer Authentication Psychology in Retail Success 

Retail TouchPoints

If your customers have to deal with an annoying login process at the end of their shopping journey, they’ll just abandon their cart. This explains why guest checkout is so critical for retailers these days. Rishi Bhargava is Co-founder at Descope , a developer-first authentication and user management platform.

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How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Retail TouchPoints

The pandemic really accelerated all of these numerous platforms where people can create and share content, [so that now] a consumer can come in at any point in time and easily buy in that second,” said Kaisy O’Reilly, Chief Marketing Officer at Stuart Weitzman during the IAB Connected Commerce Summit.

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Adidas’ Adoption of Buy with Prime Signals Growing Legitimacy of Amazon Offering

Retail TouchPoints

Introduced in April 2022 , Buy with Prime allows brands to offer the benefits of Prime membership including fast free delivery, easy returns and 24/7 customer support to customers on their own DTC platforms. During checkout, shoppers will see an option to log in to their Amazon account and verify their Prime membership.

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DEI Deflates, Retail Media Rises, Mergers Flounder

Retail TouchPoints

Walmart, Capital One End Contentious Credit Card Partnership (May 28, 2024) Retailers sought to take more control over their payment processes while expanding checkout options such as buy now, pay later (BNPL) , while Ebay debuted a Business Cash Advance offering that gives its sellers quick access to revenue-based loans.

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David’s Bridal Marries Online and In-Store CX with Shopify Integration

Retail TouchPoints

Earlier this month , David’s Bridal partnered with MyRegistry.com to create a universal gifting registry platform. Retail media became an important part of the David’s Bridal business with the December 2024 launch of Pearl Media.

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The End of a Transaction is Just the Beginning: Fostering Engagement, Loyalty and Return Visits at Checkout

Retail TouchPoints

Fortunately, the shift toward diverse checkout options and digital receipts has fostered new touch points for retailers looking to make a memorable impact. In fact, 53% of shoppers under 45 years old prefer self-checkout options , and 89% of consumers of any age like the idea of a digital receipt. Offering new engagement opportunities.

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