Is It Too Late for JCPenney to ‘Make it Count’? Inside the Retailer’s $1B Turnaround Plan
Retail TouchPoints
SEPTEMBER 1, 2023
A new POS system will create a centralized view of inventory for customers and associates, and improved WiFi — coupled with associate mobile POS devices — will help enrich customer service in stores. JCPenney’s “Make it Count” customer strategy and brand proposition is the centerpiece of the turnaround plan.
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