Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners
Inside Retail
MAY 1, 2024
Born in Australia and raised in Amsterdam, the Dutch-style bike brand Lekker is embracing the e-bike trend as the next major growth driver for its business. In addition to its three ‘brand stores’ in Australia, Lekker has one reseller in Canberra, which the team kept after shutting down the remainder of its retailer network in 2022. “We
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