Wiser
DECEMBER 12, 2022
Online shopping has exponentially increased the ease with which consumers can find products and compare prices between different retailers, so MAP has become a crucial aspect of product selling for many manufacturers. This is usually done on the basis of copyright, counterfeit, or brand infringement laws.
Shopper Intelligence
APRIL 30, 2021
Retailer vs Supplier. First, I could be talking here about where the world of the retailer and the supplier collide. The Retailer cares about winning market share through shopper footfall and basket spend – i.e. winning the total basket (see here some of the metrics that measure traffic driving ). Sales vs Marketing.
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