Brand Management Marketing Retailing Pricing Shopping 
Wiser
DECEMBER 12, 2022
If you work in the retail industry, you’ve likely heard of or encountered a MAP policy. Online shopping has exponentially increased the ease with which consumers can find products and compare prices between different retailers, so MAP has become a crucial aspect of product selling for many manufacturers.
Shopper Intelligence
APRIL 30, 2021
Retailer vs Supplier. First, I could be talking here about where the world of the retailer and the supplier collide. The Retailer cares about winning market share through shopper footfall and basket spend – i.e. winning the total basket (see here some of the metrics that measure traffic driving ). Sales vs Marketing.
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