Category Managers. The kind of people the world needs more of.
Shopper Intelligence
APRIL 30, 2021
Retailer vs Supplier. First, I could be talking here about where the world of the retailer and the supplier collide. The Retailer cares about winning market share through shopper footfall and basket spend – i.e. winning the total basket (see here some of the metrics that measure traffic driving ). Sales vs Marketing.
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