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Category Managers. The kind of people the world needs more of.

Shopper Intelligence

APRIL 30, 2021

Category Managers. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! (We Retailer vs Supplier. Sales vs Marketing.

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Management Promotions Accounting Marketing 52
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Can You Price Below MAP Prices?

Wiser

DECEMBER 12, 2022

Online shopping has exponentially increased the ease with which consumers can find products and compare prices between different retailers, so MAP has become a crucial aspect of product selling for many manufacturers. This is usually done on the basis of copyright, counterfeit, or brand infringement laws.

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