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Uncovering Retail Price Discrepancies: Strategies for Brand Consistency

Wiser

This underscores the critical need for brands to keep a vigilant eye on how their products are positioned in the market. Insight into these variations not only empowers brands to enforce consistent pricing policies but also assists in strategizing competitive approaches to enhance market share and consumer perception.

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Adapting to Change: How Technology Is Changing Retail Pricing Strategies

Wiser

Retailers employ a variety of pricing strategies to stay competitive, optimize profits, and meet customer expectations. These strategies are influenced by numerous factors, including market dynamics, customer behavior, and technological advancements. Over time, prices are increased once a customer base is established.

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Casey’s General Stores Implements Market Intelligence Solution

Retail TouchPoints

Casey’s General Stores has formed a partnership with Engage3 to help optimize its market information. The convenience retailer will harness the Competitive Intelligence Management (CIM) solution to gain access to granular competitive data on 30 billion product pricing records collected annually in the U.S.

Marketing 163
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The Data Dilemma with Retail Pricing and How to Untangle it

Retail TouchPoints

In my experience, the data is what keeps retailers from making the big jump to new pricing technologies and strategies. He formerly led pricing strategy at Kirkland’s, Academy Sports + Outdoors and Safeway, where he was hands-on with AI-based analytical tools, retail strategy and change management.

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Behind Apple’s price cuts and the competitive mobile phone market in Apac

Inside Retail

In a strategic move to counter the fierce competition in China’s booming smartphone market , Apple recently took the unprecedented step of offering substantial discounts on its iPhones. According to Reuters , the US tech giant slashed retail prices by as much as 500 yuan ($70) on select iPhone models.

Marketing 130
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Category Managers. The kind of people the world needs more of.

Shopper Intelligence

Category Managers. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! (We Retailer vs Supplier. Sales vs Marketing.

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Reebok Pacific GM talks new Chadstone store and growth plans down under

Inside Retail

Ashley Sampson: Reebok has been in this market for many years, and has operated under different entities. Ashley Sampson: Reebok has been in this market for many years, and has operated under different entities. AS: We’ve never had retail stores in this market, so it’s really exciting.

Planning 246