Brand Management Consumer Marketing Retailing Pricing 
Wiser
DECEMBER 12, 2022
Online shopping has exponentially increased the ease with which consumers can find products and compare prices between different retailers, so MAP has become a crucial aspect of product selling for many manufacturers. This is usually done on the basis of copyright, counterfeit, or brand infringement laws.
Shopper Intelligence
APRIL 30, 2021
“Category” is one of those few parts of consumer goods life where it’s our job to bridge the divides, bring people together and align different objectives. Retailer vs Supplier. First, I could be talking here about where the world of the retailer and the supplier collide. Buyer vs National Account Manager.
Expert insights. Personalized for you.
147 
Let's personalize your content