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Toys ‘R’ Us to Add 30 New UK Shop-in-Shops via Expanded Partnership with WHSmith

Retail TouchPoints

A little less than one year after Toys ‘R’ Us made its return to the world of UK brick-and-mortar via nine shop-in-shops in WHSmith stores, TRU parent company WHP Global has announced plans to expand the partnership and add 30 new locations by this summer. Locations and opening dates will be announced in the coming weeks.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement.

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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Brands are looking at ways to add value to the customer’s journey within their spheres. .

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Elton John Takes Over Selfridges in Corner Shop Transformation

Retail Focus

Selfridges has unveiled its latest installation, “Elton John at The Selfridges Corner Shop”, which aims to transform the retail space into a glittering reimagining of the iconic performer’s world. The post Elton John Takes Over Selfridges in Corner Shop Transformation appeared first on Retail Focus - Retail Design.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. in November 2022.

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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . In addition to perfecting each brand touchpoint’s management, it is the liaisons that matter the most in an omnichannel context.

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Express to Expand Retail Presence in Indonesia, Paraguay and Central America

Retail TouchPoints

WHP Global plans to expand the Express brand to multiple countries in Asia and Latin America through a series of licensing agreements. This marks the first major announcement since the brand management firm announced its strategic partnership with Express, Inc. late last year.