Retail TouchPoints

SEPTEMBER 13, 2021

“Helping customers in their online shopping journey is a major advantage in today’s online retail market,” said Richard Adams, VP of Digital Experience at JCPenney in a statement.

Brand Management 261

Brand Management Customer Experience Management Retail Marketing 261

Shopper Intelligence

APRIL 30, 2021

Category Managers. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! (We Retailer vs Supplier. Sales vs Marketing.

Management 52

Management Promotions Accounting Marketing 52

Retail TouchPoints

JULY 20, 2020

While the latter may be true, excess inventory also has a silver lining of hidden pathways to optimizing excess inventory that lead straight to your bottom line through distribution in the off-price retail market. Technology has revolutionized the way brands manage their excess inventory.

Inventory Management 151

Inventory Management Apparel Fashion Specialty Store 151

Inside Retail

MAY 25, 2023

The expansion in Australia is part of a long-term strategy for Canada Goose, which will operate under a brand management agreement with Brand Collective. Although he was aware of the brand, a recent overseas trip affirmed the ubiquity of Canada Goose products and how the brand had taken off.

Fashion 130

Fashion Boutique Planning Marketing 130

Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 321

Marketing Marketing Spend Brand Management Consumer 321