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Toys ‘R’ Us to Add 30 New UK Shop-in-Shops via Expanded Partnership with WHSmith

Retail TouchPoints

A little less than one year after Toys ‘R’ Us made its return to the world of UK brick-and-mortar via nine shop-in-shops in WHSmith stores, TRU parent company WHP Global has announced plans to expand the partnership and add 30 new locations by this summer. Retail Group , as well to cruise ship and airport locations.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement.

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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Brands are looking at ways to add value to the customer’s journey within their spheres. .

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. in November 2022.

Shopping 196
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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . In addition to perfecting each brand touchpoint’s management, it is the liaisons that matter the most in an omnichannel context.

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Inside Incu’s digital relaunch plans for A.P.C. and Rag & Bone

Inside Retail

Here, Incu CEO Douglas Low discusses the improved the shopping experience at A.P.C. and Rag & Bone and why – after recently announcing its new partnership with Danish fashion brand Ganni – Incu seems to be on such a roll. . DL: We hired a new marketing manager, new buying manager, new creative brand manager.

Planning 130
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PacSun CIO Reveals the Array of Behind-the-Scenes Tech Needed to Meet Gen Z’s Expectations

Retail TouchPoints

In 2021, there was also PacSun’s split from former PSEB division Eddie Bauer , which was acquired by SPARC Group , the brand management firm operated by Authentic Brands Group and Simon Property Group. In that 12 years , my career went from manager to a global CIO. I spent about a year and a half working on that.

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