article thumbnail

Toys ‘R’ Us to Add 30 New UK Shop-in-Shops via Expanded Partnership with WHSmith

Retail TouchPoints

A little less than one year after Toys ‘R’ Us made its return to the world of UK brick-and-mortar via nine shop-in-shops in WHSmith stores, TRU parent company WHP Global has announced plans to expand the partnership and add 30 new locations by this summer. Retail Group , as well to cruise ship and airport locations.

Shopping 182
article thumbnail

TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. and managed by the U.S. in November 2022. reads the company announcement. Digital Service (USDS).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. in November 2022.

Shopping 190
article thumbnail

Managing retail touchpoints for a positive customer experience

Retail Focus

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . Engaging the senses.

article thumbnail

Inside Incu’s digital relaunch plans for A.P.C. and Rag & Bone

Inside Retail

Here, Incu CEO Douglas Low discusses the improved the shopping experience at A.P.C. and Rag & Bone and why – after recently announcing its new partnership with Danish fashion brand Ganni – Incu seems to be on such a roll. . DL: We hired a new marketing manager, new buying manager, new creative brand manager.

Planning 130
article thumbnail

For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Easier said than done, especially for a brand that is still working its way back from the brink. If she’s in a store and they don’t have her size, she can order it right there and have it shipped to her, or to her store. You’ve got to have great product and a great experience.” said Hawkins. said Hawkins.

Checkout 267
article thumbnail

Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Many brands have taken one step further to focus on clienteling services to offer personalized experiences.