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The Importance of Using Search Data to Drive Ecommerce Success

Retail TouchPoints

Alongside tracking search performance data, analyzing how shoppers use search can deliver deep customer insight for merchants. Everything the shopper does within search is very intentional, with insights delivered much more quickly than behavioral signals, (such as where a shopper browses or hovers on the site).

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Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester

Retail TouchPoints

Lowe’s has signed on to be one of the first retailers to test the solution for what will be the first offsite retail media offering from Lowe’s One Roof retail media network on Google Search and Shopping inventory, according to a blog post that will be published today, which Retail TouchPoints reviewed in advance.

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How to Keep Your Digital Signage up to Date

Retail TouchPoints

Customers are unlikely to engage with digital signage if the content appears generic or outdated. Think of digital signage like a blog or social media page: It needs new content on a constant basis in order to maintain interest and drive engagement. This method turns your signage into an interactive tool for customer engagement.

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Beyond the Transaction: How to Make Your Ecommerce Site an Experience

Retail TouchPoints

Back in the heyday of the shopping mall, retailers attracted and retained customers with their in-store experience. Unfortunately, many retailers are still struggling to figure out how to create an experience that engages shoppers and their wallets — both in person and online. Share Content That Engages and Educates.

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Top 50 Global Retailers: Walmart and Amazon Still Lead, Alibaba Drops Out of Top 10

Retail TouchPoints

Analyzing the entire Top 50 in a blog post , David Marcotte, SVP, Global Insights & Technology at Kantar identified several important global commerce trends: Solid performance by c-store retailers including A.S. 5 spot in 2021 to 13 th this year.

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Shopify Adds New Tools for Twitter, Google and iOS to Enhance Retailers’ Reach

Retail TouchPoints

Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are — across social media, stores and in-person events. The partnership is designed to help retailers meet shoppers on Twitter at the right moment along their journey, whether it’s for discovery, inspiration or consideration.

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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

To stay ahead in a highly dynamic market, retailers are actively considering how AI can help them meet evolving customer preferences, address labor shortages and drive sustainability efforts,” said Cynthia Countouris, Director of Product Marketing for Retail, CPG and QSR at Nvidia in a blog post outlining the survey results. “To