Retail Adventures

JANUARY 4, 2022

Generation X (born 1965-1980) bumped the Boomers to take over the title of the Sandwich Generation as many members of Gen X are caring for their children and their aging parents. Gen X is prepared. The Millennials (born 1981 – 1995) were busy building their lives when the pandemic hit. Be a partner, not an authority.

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Suggestive Selling Payment Services Returns Accounting 52

Rangeme

NOVEMBER 3, 2021

Rite Aid is introducing new natural health and beauty products that are clean and sustainable because that’s what consumers want, especially the company’s “growth-target consumer: millennial women.” Overall, many shoppers are looking for simple and more minimal ingredient lists with words they understand. Some retailers, like the U.K.’s

Beauty and Health 52

Beauty and Health Consumer Shopping Retail Trends 52

Independent Retailer

JANUARY 5, 2023

This saves shoppers the hassle of combing through racks of merchandise. Many brands that were once online-only are turning to brick-and-mortars to cater to Gen Z consumers who are interested in shopping physically. Technology is not going anywhere, and Gen Alpha, Gen Z, and Millennials are all on board.

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Payment Services Wholesale Consumer Finance 84

Rangeme

SEPTEMBER 21, 2021

Wendy Liebmann, CEO & Chief Shopper, WSL Strategic Retail, will share WSL’s latest shopper and retail research and insights on the fast growing, quickly evolving Big Business of WELL. Best Practice Center Store Strategies for Today’s Shopper. Independent Retail: Your Path to Gen Z Millennial Market Share.

Beauty and Health 52

Beauty and Health Marketing Consumer Management 52

Rangeme

SEPTEMBER 28, 2021

Let’s see how the rise in social shopping shapes how brands reach always-on shoppers. Source: Bazaarvoice Blog. Younger consumers are igniting the social media shopping trend, as 58% of Millennials and half of Gen Z consumers say social media is an important information source for their purchase decisions (vs 12% of Baby Boomers).

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Advertising Shopping Consumer Social Commerce 52

Rangeme

JANUARY 11, 2022

Digital tools like Slack, Zoom, Microsoft Teams, and retail-specific platforms help to connect teams, align communications, and serve shoppers better. Ebay, Etsy, and Shopify can also help brands of all sizes get their products in front of online shoppers and retail buyers. November 15, 2021. to the U.K., Entrepreneur. July 29, 2021.

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Beauty and Health Consumer Returns Grocer 52

Rangeme

MAY 25, 2021

Our goal is to create an inclusive seal that appeals to both fully plant-based shoppers as well as flexitarians who may or may not identify as vegan. The certification helps the shopper to easily identify a product that is an alternative to an animal product. It definitely makes it easier; it’s all right here.” – Kroger Shopper.

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Specialty Store Consumer Accounting Marketing 52

Rangeme

JUNE 2, 2021

Not only has the ongoing pandemic played into that, but before the coronavirus became a daily word in our lexicon, research was showing a new generation of frozen food shoppers coming up. The post The Long Thaw of the Frozen Food Category appeared first on Supplier Central: The Official RangeMe Blog.

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Consumer Shopping Planning ATS 52

Rangeme

DECEMBER 21, 2023

Shoppers want more information and transparency about what they’re putting in their bodies, and how it directly impacts their health, realizing that food and beverage has a direct correlation with their long term health. The post 2024 Predictions: What We Can Expect in the Year Ahead appeared first on The RangeMe Blog.

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Consumer Marketing Wholesale Accounting 52

Rangeme

APRIL 5, 2022

Our modern-day renaissance, or “digital transformation” is full of new, innovative technology that retailers are already taking advantage of to improve shopper experiences and market their products. Many retailers also use private brands as an opportunity to offer organic and sustainable products to their shoppers at an affordable price.

Marketing 52

Marketing Consumer Shopping Social Commerce 52

Wiser

MARCH 16, 2021

What can be done to optimize your eCommerce shopper journey to increase sales and capture more happy customers? Working with Wiser, customers gain access to millions of websites globally, hundreds of thousands of in-store shoppers, and Wiser is near real-time intelligence for multi-channel visibility.

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Marketing Planning Advertising Consumer 78

Rangeme

MARCH 29, 2022

While 87% of Boomers prefer to shop in physical stores, consumers aged 65 and up are the fastest-growing group of online shoppers, spending 49% more year-over-year online in 2020. In response, 67% of Millennials and 56% of Gen Xers prefer to shop online. A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works.

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Checkout Supermarket Department Stores Shopping 52

Rangeme

JULY 12, 2022

Canadian shoppers may align with the business strategies of retailers and suppliers that target Millennials, Gen X, and Boomers. The top five grocers in Canada in 2020 in descending order of market share were: Loblaws /Shoppers Drug Mart (27%), Sobeys/Safeway (22%), Metro /Jean Coutu (11%), Costco (9%), and Walmart (8%).

Marketing 52

Marketing Beauty and Health Consumer Grocer 52

Rangeme

NOVEMBER 30, 2022

Consumer expectations and preference to buy from DTC brands are at an all-time high, with 23% of shoppers claiming DTC channels offer better quality products. DTC brands also have the mobility to create personalized relationships with their shoppers, follow retail trends in a timely manner, and use their consumer data to their advantage.

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