Remove blog cpg-product-launch-in-store
article thumbnail

Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix

Retail TouchPoints

In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network. Kroger Makes Major Push to Expand Retail Media in Stores Kroger plans to add smart screens at 500 of its U.S.

article thumbnail

How Women-Owned Businesses Are Ruling The (CPG) World

Rangeme

And today, more than ever, women are breaking barriers and making bigger strides in everything they do, from launching and running businesses to science, politics, arts, and beyond. Women in CPG are leading the way. Pop quiz: What event took place in 1978 in Santa Rosa, California, that sparked a now annual month-long celebration?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unlocking the Secrets to Effective CPG Advertising that Delivers Results

Rangeme

The importance of advertising Advertising plays a crucial role in CPG marketing. This is highlighted in the fact that “ roughly 23% of CPG companies’ budgets were devoted to marketing efforts in early 2023 ,” making it the highest share of ad expenditures among all U.S. Let’s get started! industries.

article thumbnail

How to Influence Retail Buyers with ‘CPG Marketing Magic’

Rangeme

Calling all entrepreneurs, business owners, and product innovators! In an uber-competitive market, standing out is more crucial than ever for the success of your consumer packaged goods (CPG) brand. This blog will serve as a 101 crash course, and each of the following will dig deeper into brand strategy topic-by-topic.

article thumbnail

The Low Down On Regenerative Agriculture in CPG

Rangeme

The word “regenerative” has been used a lot lately, usually tied with the word “farming,” so I set out to learn a little more about it, and what retailers and CPG companies are doing to promote it. It launched last November with chocolate and nut products that are farmed regeneratively near the equator. The Giant Co.,

article thumbnail

A Look at the CPG Industry One Year Later

Rangeme

When 2020 started, we had no idea what was in store for us. As the pandemic hit last year, the consumer packaged goods (CPG) industry was turned upside down. Retailers and suppliers had to pivot on every aspect of their business, from how they sourced products to how they marketed those products. Online product discovery.

ATS 52
article thumbnail

Staying Competitive: Keeping Up With Amazon

Rangeme

To stay competitive, more retailers and consumer packaged goods (CPG) suppliers are taking specific actions to emulate Amazon’s signature inventiveness and customer obsession. Let’s see how retailers are keeping up with Amazon, plus the capabilities retailers are looking for, which CPG suppliers should pitch to stand out and sell more.