Remove blog brand-perception
article thumbnail

Premium Pricing: The Ins & Outs of a Successful Brand Strategy

Intelligence Node

How High-End Brands Maximize Their ROI Premium pricing is one of the most lucrative market strategies available… But naturally, it’s not for everyone. Here, we explore which brands can go premium, what they stand to gain and lose, and why price alone isn’t everything.

Marketing 197
article thumbnail

Q&A: Livia Wang, Access Corporate Group

Inside Retail

Livia Wang is chief brand officer at Access Group, parent company for a wide range of beauty brands such as Napoleon Perdis, Dr Lewinn’s, Hunter Lab and more. Here, we chat with the chief brand officer about leadership, her business heroes and what she wanted to be when she was growing up. Describe your perfect workday.

ATS 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Influence Retail Buyers with ‘CPG Marketing Magic’

Rangeme

In an uber-competitive market, standing out is more crucial than ever for the success of your consumer packaged goods (CPG) brand. In this first in what will be a series of blogs, we will be taking you on a step-by-step journey on how to leverage the power of strategic branding, marketing, and advertising to influence retail buyers.

article thumbnail

Key Takeaways From the Wiser Industry Leaders Retail Panel: Retail Innovation and Strategy

Wiser

Systems set to gauge leniency in brand MAP policies allow for dynamic, data-driven price matching. The strategy aims to proactively offer customers the lowest possible prices, enhancing in-store value perception. Digital pricing signage simplifies customer communication, promoting transparency and trust in pricing strategies.

article thumbnail

Need to Increase eCommerce Sales? Analyze Product Reviews!

Wiser

In this blog post, we will dive into how brands can make use of customer feedback to maximize their eCommerce sales potential! Why Leveraging Customer Reviews Can Increase eCommerce Sales Customer reviews are a powerful way for eCommerce brands to boost sales.

article thumbnail

Display Maintenance: The Unsung Hero Behind Your Store’s Success

CJ Retail Solutions

In this blog post, we’ll explore why professional installation makes all the difference for your retail store display, with a special focus on display maintenance. It influences customer perception, drives buying decisions, and can be a competitive advantage in the market.

article thumbnail

Is E-Commerce the Key to Successful International Expansion?

Rangeme

Selling directly to consumers gives you freedom and flexibility with everything from marketing to pricing and shipping, making it easier to control perceptions. Pros: 100% brand control; can gather customer data rapidly and easily. It really simplifies it for the brand,” Okamura explains. A foreign marketplace.