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TikTok Launches Generative AI Tool to Help Brands with Content Creation

Retail TouchPoints

TikTok has debuted a new AI-powered virtual assistant, the TikTok Creative Assistant, to “intelligently collaborate with brands and creators throughout their creative journey on TikTok.” The urge to connect and tell stories, spark conversations, drive creativity and culture lives among brands and creators alike.

Shopping 257
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Walmart Rolls Out Luminate Data Insights Service to Suppliers in Mexico, Canada

Retail TouchPoints

The international expansion of the service represents a big opportunity for Walmart’s multi-market suppliers in particular, shared Mark Hardy, the Head of Walmart Data Ventures noted in a blog post announcing the news.

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Ebay Debuts AI-Powered Fashion Curation Tool

Retail TouchPoints

Drawing from Ebay’s decades of data and customer insights, along with the billions of images on the platform, the Shop the Look feature was developed in collaboration with Ebay’s Responsible AI team and with adherence to its RAI (responsible AI) principles.

Fashion 191
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Walmart Heads Back to School by way of the Metaverse

Retail TouchPoints

Supercampus is a back-to-school adventure where users can participate in a series of challenges that allow them to collaborate and compete with their fellow players. The game is built around a series of popular brands and supplies including BIC Highlighters, Crayola Crayons and 3M ’s Post-it Notes.

Consumer 215
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TikTok Debuts Creative Exchange to Help Advertisers Create Platform-Specific Content

Retail TouchPoints

TikTok has launched a pilot for its new Creative Exchange portal , aimed at helping brands develop TikTok-specific ads that will resonate with the platform’s users. In order to really succeed, brands need to make content that’s built specifically for this platform.”.

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What a Doll! Walmart Gives Shoppers a Peek into Barbie’s Shopping Cart

Retail TouchPoints

What’s in a shopping cart says a lot about our customers and who they are,” said Casey Schlaybaugh, VP of Brand Strategy and Marketing at Walmart in a blog post. Customers can shop customized carts filled with items for some of these notables’ favorite moments. And Becky G, who is launching a headlining tour across the U.S.

Shopping 184
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The Daily Edited calls time on troubled venture, liquidator appointed

Inside Retail

The Daily Edited was launched in 2011 as a lifestyle blog and fashion label before expanding its business online and internationally. It is known for providing personalised luxury leather goods and accessories and collaborating with celebrities, including Hailey Baldwin, Amber Valetta and Lara Bingle. .