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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

Transitioning one of Australias leading beauty retailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail. Adore Beautys educational value proposition has also been translated in-store through its beauty experts.

Marketing 250
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How Adore Beauty stores can compete in a crowded beauty market: Retail expert

Inside Retail

A mere three months into the role as CEO at Adore Beauty, Sacha Laing has confirmed why he is the man for the beauty company’s strategic refresh with a three-year plan to transform the e-commerce business into a considerable force in bricks-and-mortar retail. A target of over 25 stores has been set for national rollout by 2027.

Marketing 237
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Wesfarmers to launch cosmetics retail chain, Atomica

Inside Retail

Wesfarmers Health has opened the pilot of a new beauty and wellness concept store called Atomica, which it plans to roll out in major cities this year. The first store is located at the Castle Towers shopping centre in Sydney, in a space formerly occupied by Priceline shop. per cent to $5.62

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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

He explained how the brand’s new store in Sydney’s QVB building is a space where beauty meets innovation and the values that have defined Clarins for the past seven decades — care, commitment, and community — manifest into an immersive, personalised and exceptional customer experience. IR : Who is the Clarins customer in the ANZ region?

Boutique 246
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How Holme Beauty is disrupting traditional makeup marketing tactics

Inside Retail

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. Holme Beauty was founded in 2021 in Melbourne, but the idea had been brewing for almost two decades prior.

Marketing 263
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From salon to shelf: Kylie Elms on scaling a beauty brand for global growth

Inside Retail

Kylie Elms isn’t new to the beauty game. As the founder of BrowCo, a brow and lash bar with 11 locations nationwide, she’s spent more than a decade building a loyal following in salons across Australia. KE: BrowCo has been a great partner for us in testing products with professional beauty therapists who use them every day.

Consumer 130
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How Localization is Helping CVS Position Itself as the Modern General Store

Retail TouchPoints

by store count, with more than 9,000 locations across the country. We are a mass retailer with 9,000 locations that are serving small communities. And [its the same] across beauty, across health and wellness. CVS is one of the largest retailers in the U.S.