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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

Privately held French luxury skincare brand Clarins has opened its first direct-to-consumer (DTC) store in Australia and New Zealand after 70 years in the game. Our trusted ‘beauty coaches’ at counters are trained to provide tailored recommendations, ensuring customers find the perfect solutions for their needs.

Boutique 246
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From salon to shelf: Kylie Elms on scaling a beauty brand for global growth

Inside Retail

Kylie Elms isn’t new to the beauty game. As the founder of BrowCo, a brow and lash bar with 11 locations nationwide, she’s spent more than a decade building a loyal following in salons across Australia. What opportunities and challenges does entering retail bring compared to your salon and direct-to-consumer channels?

Consumer 130
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How Localization is Helping CVS Position Itself as the Modern General Store

Retail TouchPoints

by store count, with more than 9,000 locations across the country. We are a mass retailer with 9,000 locations that are serving small communities. That information can be used to inform our seasonal assortments; the consumer psychology starts to really come into play. And [its the same] across beauty, across health and wellness.

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H Beauty Joins Silverburn

365 Retail

Henderson Park , the international private equity real estate firm, and Eurofund Group , the pan-European investment and development company, have announced the addition of H beauty to Silverburn in Glasgow. This is an exciting new retailer to add to the mix and will complement and expand our existing beauty and lifestyle offer.”

Location 111
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Ulta Lays Out Aggressive Store Expansion Plan to Reach Target of 1,800 Locations

Retail TouchPoints

Ulta Beauty has outlined a new set of strategic priorities to drive its growth and announced new long-term financial targets that include an acceleration of new store openings. With a target of 1,800+ total locations, the beauty retailer plans to open 200 net-new stores over the next three years.

Location 263
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Adore Beauty CEO Sacha Laing gives exclusive look inside retailer’s store launch

Inside Retail

Adore Beauty CEO Sacha Laing has revealed the company’s first bricks-and-mortar stores will open just after Christmas and will represent “the absolute best of the best”. Adore Beauty has operated as an online-only retailer since its founding in 1999, so its move into bricks-and-mortar represents a major change for the business.

Fashion 130
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How Holme Beauty is disrupting traditional makeup marketing tactics

Inside Retail

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. Holme Beauty was founded in 2021 in Melbourne, but the idea had been brewing for almost two decades prior.

Marketing 263