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How to Measure Retail Display Success

Frank Mayer

Measuring the Average Transaction Value (ATV) will tell you. While typically calculated at a store level by dividing total sales by the number of transactions, ATV can also be isolated for retail displays by dividing the total sales of display products by the number of transactions involving display-only purchases.

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Footfall is Coming Game of Thrones Studio Tour opening month sees sales spike at The Boulevard

A1 Retail

A month on from opening Average Transaction Value (ATV) is up +37% compared to 2020, signalling a significantly greater spend from shoppers when on site. The Boulevard, Northern Ireland’s only designer outlet, is adjacent to the attraction’s Park and Ride facility, has reported an increase of +8.3% compared to the same period in 2020*.

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The O2 celebrates a successful year of trade across the destination

A1 Retail

Icon Outlet, London’s leading outlet shopping destination located at The O 2 , reported a 16% increase in like-for-like sales in 2022 compared to 2019, a 12% rise on weekly average sales and an average spend increase per customer of 16%.

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How V-Count’s Business Intelligence Platform Transforms Data Into Actionable Insights

V Count

BIP will show you who your customers are, and what they want and need from your physical locations. It will also give you insights into how you can improve the customer experience throughout your stores and other physical locations. Additionally, BIP integrates with POS systems, allowing you to cross-match visitor and sales data.

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From Foot Traffic to Sales: The Role of Shopper Yield in Retail Success

V Count

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. A store’s Shopper Yield is determined by multiplying its Conversion by its Average Transaction Value.

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From Foot Traffic to Sales: The Role of Shopper Yield in Retail Success

V Count

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. A store’s Shopper Yield is determined by multiplying its Conversion by its Average Transaction Value.

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7 KPIs to Track & Harness Your Retail Store Performance

RETAIL MANAGEMENT SOFTWARE

Gross Margin Return on Investment (GMROI) Measures profit from every dollar invested in inventory. Average Transaction Value (ATV) Encourages bundling and upselling. Monitor return rates to flag issues in sizing, quality, or customer service. Jewelry Stores Track high-value item sales and conversion rates.