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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

As soon as COVID-19 and the ensuing stay-at-home orders first hit the U.S. In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. The global loyalty management market stood at $2.47

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What is a Target Market and How to Pick One (Examples and Template Included)

Small Biz Trends

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

The business has launched at a time of growing demand for its core product. The idea for the business came from her experience working in corporate environments, as a paralegal, project coordinator at Deloitte, and in marketing at Woolies X. I had very practical tools in actually getting it out to our target customers.”

Fashion 130
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How College Town Retailers Can Best Cope With a Fraction of the Student Population

Retail TouchPoints

However, 2020 has caused all kinds of havoc in almost every area of life, and in-person student attendance at colleges is just another example. Businesses that depend on college students as part of their yearly revenue need to know college and university dates and what proportion of students will be returning to campus.

Planning 279
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Can JB Hi-Fi maintain its record sales amid cost of living challenges?

Inside Retail

Lecturer in marketing at Swinburne Business School, Dr Jessica Pallant told Inside Retail that interpreting sales results is difficult, as this growth might be compared to pandemic affected years, and might actually reflect a return to where the business might have been otherwise. JB Hi-Fi’s sales grew by 9.1 per cent and 16.1

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What investors want: The four e-commerce metrics that matter most

Inside Retail

With e-commerce businesses, the platforms we use to facilitate online business such as Shopify, various apps and software that directly integrate with the platform and performance marketing tools, give us real-time insight into the analytics and metrics that matter. Know your Return on Advertising Spend (ROAS).

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CMO Council: Breaking Down Silos Between Sales and Marketing is Key to Organizational Success

Retail TouchPoints

Fixing this problem will require continuing to break down silos, as 60% of respondents said marketing and sales don’t co-own customer strategy and data. Identifying key objectives to align on, metrics to share and cross-functional technologies is a stepping stone to removing barriers between sales and marketing.

Marketing 253