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What is a Target Market and How to Pick One (Examples and Template Included)

Small Biz Trends

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

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Fine jewellery in your 50s: Meet the matriarch proving age is just a number

Inside Retail

The family-run business opened its first shop in the Royal Arcade in the Sydney suburb of Double Bay in October 1989 and currently has three locations after opening and closing stores locally and overseas. My first exhibition was at the Moree Women’s Club which was very successful. In those days no one else was holding such events.

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How to Build a Better Retail Assortment Strategy

Wiser

Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience. 1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is.

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The role of small gifts in customer loyalty

Retail Focus

Other tactics include standing out from the crowd by showcasing a unique brand personality to develop a cult following and running a rewards program that encourages people to continue shopping with you and/or using your services. This, in turn, promotes customer loyalty and repeat business by showing people that you genuinely care about them.

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Making the Most of Store Visits Post-Pandemic

Retail TouchPoints

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. consumers have changed stores, brands or the way they shop. For example, McKinsey found that 73% of U.S.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

It’s time to target people, not browsers. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? If you don’t have purchase data or rely on outdated demographic or contextual targeting tactics, this is a tough mountain to climb. Confused?

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You Can’t Spell Retail Without AI

Retail TouchPoints

Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. Practical Benefits of AI in Grocery.

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