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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

There is, however, a huge opportunity for retailers that have the right offer, on the right product, at the right time. The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. after deploying both of these tactics.

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Fueled by Discounts and BNPL, Online Holiday Sales Grow 4.9%

Retail TouchPoints

Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). of online orders (among retailers offering the service) and peaking on Dec. November’s sales total of $123.5

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Retail Lessons From China: Innovation, Resilience And Recovery

Retail TouchPoints

This applies not just to consumers but to workers returning to retail stores as well. From payments to delivery, processes have been scrutinised to reduce the need to touch people, products and PIN pads. With the largest livestreaming market in the world, China has cracked the code on how to integrate entertainment and commerce.

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Smaller Spaces, Bigger Tech and Optimized CX

Retail TouchPoints

The chatter of the store “being dead” is evolving from belief that the physical store is fading amid the shift to digital, to seeing that it’s the role of the store that is changing — and a vital one at that. Roaming checkout enables employees to take payments from shoppers from anywhere inside the store.

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Digital Is Turning Retail Into An On-Demand Model

Retail TouchPoints

To accomplish this, operational models need to be adapted quickly. Predicting what’s to come isn’t easy, but having a robust network infrastructure in place would allow retailers to deploy new services rapidly when they’re ready to add them — regardless of where stores are located, or how long they’ve been established.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

Unfortunately, like many seemingly good ideas, while this approach might drive a few more completed purchases, it fails at the bigger picture metrics that these retailers actually care about: revenue and profit. Maximizing that combination of factors can be accomplished at checkout, as long as it’s not stripped of all its goodness.

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It’s not e-commerce anymore – it’s just commerce

Inside Retail

Thirdly, e-commerce should be seen as a channel that can drive shoppers in-store for intentional purchases. We are seeing the role of e-commerce in a number of distinct parts of the journey and motivations to shop online have moved far beyond convenience alone: 1.