365 Retail

JUNE 28, 2022

For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. . In real time, a marketer can drop channels or audiences that aren’t performing well, shift their budget to a narrower focus, and ultimately improve their ROI on advertising spend.

Retail Marketing 98

Retail Marketing Marketing Advertising Consumer 98

Inside Retail

FEBRUARY 19, 2024

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. Australians have never had more choice when it comes to shopping fashion online.

Marketing 130

Marketing Fashion Returns Shopping 130

Rain Pros

AUGUST 17, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

Rain Pros

MAY 1, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Embrace the opportunity.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 284

Marketing Promotions Advertising Comparison Shopping 284

Retail TouchPoints

MAY 3, 2022

While this creates new opportunities for retailers to explore their creative side, it also means companies need to develop a deeper understanding of what each platform offers and how it can best be utilized. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

Marketing 261

Marketing Consumer Advertising Social Commerce 261

Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

Retail TouchPoints

JUNE 16, 2021

The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research. Marketers should think beyond marketing ,” said Tom Kaneshige, Chief Content Officer at CMO Council in an interview with Retail TouchPoints. They’re in the revenue game now.

Marketing 217

Marketing Returns Marketing Spend Accounting 217

Inside Retail

JUNE 5, 2023

Thailand’s HomePro is strengthening its market leadership in the country’s DIY/home improvement industry in the first half of 2023. According to Statista Market Insights, the DIY and Hardware market was worth US$14.21 According to Statista Market Insights, the DIY and Hardware market was worth US$14.21

Marketing 130

Marketing Net Profit Sporting Goods Outdoor 130

Retail TouchPoints

APRIL 18, 2024

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. billion in retail sales. We are leveraging our consumers and our collective $16.5

Grocer 252

Grocer Advertising Promotions Point of Sale 252

Retail TouchPoints

JUNE 3, 2021

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now.

Marketing 173

Marketing Advertising Consumer Planning 173

Retail TouchPoints

NOVEMBER 21, 2023

If retailers are only prioritizing their marketing dollars from Black Friday through Christmas Day, they’re likely missing out on an audience that has already begun their holiday shopping. The desire to start the holiday festivities early extends into what consumers are watching at home. billion online!

Shopping 262

Shopping Specialty Retailers Consumer Department Stores 262

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Even in the marketplace segment, Amazon isn’t a monopoly.

Advertising 278

Advertising Fulfillment Customer Experience Marketing 278

Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. In looking at Google Ads performance among a sample of enterprise U.S.

Marketing 210

Marketing Beauty and Health Sporting Goods Advertising 210

Medallion Retail

JULY 2, 2021

In our June blog “Retail Personalities: How 5 Brands Excel at Expressing Theirs,” we wrote about the passionate and sometimes cult-like love that consumers have for some of their favorite retailers and brands and how these physical retail businesses have.

Returns 52

Returns ATS Consumer Retail Marketing 52

Retail TouchPoints

NOVEMBER 23, 2022

From a marketing perspective, why would you ignore the activity happening?” said Eric Meth, Chief Revenue Officer at Surfside in an interview with Retail TouchPoints. “ A left turn or right turn can happen and can completely steer that potential sale off to another brand or off to another retailer.

Marketing 273

Marketing Promotions Retail Marketing Returns 273

Retail TouchPoints

MAY 1, 2023

In addition, every separate funding stage was down by 44% to 54% YoY, which shows investors are comprehensively assessing all current and potential investments at all stages of growth. From a business model perspective, we have found DTC to be a misnomer,” explained Sonia Nagar, General Partner at Pritzker Group Venture Capital.

Beauty and Health 242

Beauty and Health Consumer Health & Wellness Department Stores 242

Retail TouchPoints

JANUARY 28, 2022

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. All retailers want to guess less, and the more they dig into zero-party data and find clever ways to get customers to share personal details, the closer they get to a higher, more granular understanding of them.

Kiosk 265

Kiosk Outdoor Checkout Marketing 265

Retail TouchPoints

MAY 1, 2023

In addition, every separate funding stage was down by 44% to 54% YoY, which shows investors are comprehensively assessing all current and potential investments at all stages of growth. From a business model perspective, we have found DTC to be a misnomer,” explained Sonia Nagar, General Partner at Pritzker Group Venture Capital.

Beauty and Health 206

Beauty and Health Health & Wellness Department Stores Returns 206

Inside Retail

MAY 8, 2022

Am I the only one who’s suddenly doing a lot more shopping at 8pm? Twenty-per-cent off at my local Thai restaurant on a Friday night? Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above.

Advertising 264

Advertising Beauty and Health Marketing Consumer 264

Inside Retail

APRIL 12, 2021

Nike will start collecting and cleaning some of the sneakers that are returned by customers and reselling them at a discount in stores as part of its Nike Refurbished program, which launched on Monday. . Nike Refurbished is just the latest secondhand initiative from a major retailer in recent months.

Fast Fashion 264

Fast Fashion Fashion Returns Consumer 264

Shopper Intelligence

MAY 26, 2022

Shopper Marketing – think of it as a diversion. Three things you need to understand to improve return on shopper investment. If shopper marketing is to deliver a return on investment it has to change the process that would otherwise be taking place – the default. A diversion has three key characteristics.

Marketing 52

Marketing Supermarket Returns Planning 52

Retail TouchPoints

MARCH 21, 2022

Google’s management solution appears to be aimed at the small- to mid-sized retailer market, an already hotly contested territory being fought over by Shopify, with its Shopify Fulfillment Network offering two-day delivery and promising smooth returns, and Amazon with its FBA (Fulfillment by Amazon) services for its marketplace sellers.

Fulfillment 219

Fulfillment Planning Returns Management 219

Retail TouchPoints

AUGUST 25, 2023

Our regular Editors Perspectives column offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. But both stores proved me wrong and shut up (at least temporarily) that cynical little devil on my shoulder.

Returns 218

Returns Accessories Apparel Consumer 218

Inside Retail

AUGUST 14, 2023

While the move reflects the vital role of technology in today’s fast-changing and competitive retail environment, experts say it could be some time before the retailer sees a return on its investment. Many competitors are driving this market, but GenAI and AI/ML solutions are still in their infancy.

Returns 130

Returns Marketing Management Department Stores 130

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Frugal Freddie is hyper-focused on value.

Consumer 261

Consumer Marketing Retail Marketing Shopping 261

Retail Next

OCTOBER 15, 2019

A great way to generate new and lasting business relationships is by exploring different marketing strategies, including video marketing. With video predicted to account for 80 percent of all web traffic by the end of 2019, the significance of this marketing tool for retailers cannot be overstated.

Marketing 59

Marketing Jewelry Shopping Promotions 59

Retail Focus

APRIL 20, 2023

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index. To learn more about Akeneo, please visit www.akeneo.com.

Management 130

Management Customer Experience Fulfillment Marketing 130

Retail TouchPoints

JULY 19, 2021

Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. Strategic Counsel is Paramount.

Retail Marketing 263

Retail Marketing Marketing Consumer Promotions 263

Retail TouchPoints

JULY 14, 2020

The coronavirus will squash retail growth this year, with worldwide sales expected to drop 5.7% sales declining at an even higher rate, 10.5% , according to the latest forecasts from eMarketer. Curbside pickup and other at-store fulfillment options have helped drive the surge in e-Commerce sales. trillion. “The

Fulfillment 201

Fulfillment Returns Retail Marketing Marketing 201

Retail TouchPoints

NOVEMBER 17, 2021

marketers report being very reliant on third-party cookies in digital advertising, the reality is here: cookies are going away. However, even amidst significant disruptions like data deprecation, advertising continues to perform well in today’s world, specifically in the luxury retail sector. While 80% of U.S. 35% in 2019).

Advertising 251

Advertising Marketing Consumer Returns 251

Retail Focus

FEBRUARY 23, 2024

Here, Retail Focus picks out some of the best examples of surface interaction within the retail market. At the recent ISE 2024 digital tech event in Barcelona, PPDS, the exclusive global provider of Philips professional displays, launched the new Philips Unite LED All In One Series of screens for use in retail environments.

Promotions 162

Promotions Shopping Marketing Consumer 162

Retail TouchPoints

OCTOBER 15, 2021

Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 this year alone, representing approximately 21% of the total women’s apparel market. Test the market with new size options and be inclusive in marketing.

Consumer 287

Consumer Merchant Services Markdowns Fulfillment 287

Retail TouchPoints

MAY 31, 2022

This goes for the lessons learned by retail brands as they operated through one crisis-induced challenge after the next, navigating the ups and downs of the pandemic as best they could, while meeting unprecedented customer demand. At Coveo , O’Connor serves as Group VP, Commerce. The Gen Z Factor.

Customer Experience 325

Customer Experience Consumer Shopping Fashion 325

Retail Next

MARCH 10, 2020

As a retail store owner or manager, you’re always looking for the best way to get new shoppers into your store and keep existing customers coming back for more. It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Identifying Your Target Audience. Social Media.

Marketing 64

Marketing Accounting Advertising Jewelry 64

Inside Retail

FEBRUARY 27, 2024

Neil Saunders, managing director and retail analyst at GlobalData, believes the store closures are “a necessary step to strip the dead wood from Macy’s”. There are too many underperforming stores in the portfolio that will not generate a strong return on investment, even if they are improved. Can Macy’s compete in luxury?

Department Stores 130

Department Stores Location Finance Planning 130