Remove ATS Remove Marketing Remove Planning Remove Promotions
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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

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PDI Buys GasBuddy, Plans Expanded Promotion Capabilities for the Mobile App

Retail TouchPoints

The solution provider plans to expand the app’s current offerings to help c-stores attract new customers by receiving offers funded by CPG companies and streamlining enrollment in retailers’ loyalty programs. This will enhance the experience and utility of the app for its millions of users.”.

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Supply Chain and Inflation Headlines Won’t Make Promotions Disappear

Retail TouchPoints

The best way to demonstrate that performance edge for CPG brands is with a successful strategic approach to promotions. Worldwide supply chain disruptions, rising production costs and labor struggles have all made pricing and promotions decisions more complicated. Promotions Align with Changing Shopping Habits.

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Not Just Black Friday: Let’s Talk Effective Cloud Planning for Ecommerce Year-Round

Retail TouchPoints

That’s why retailers must find ways to optimize their cloud resource planning strategies ahead of a time of demand. Scalability Is Key One key aspect of effective cloud resource planning is being able to dynamically scale infrastructure. Here are three key components of a well-managed ecommerce cloud strategy. So Who’s Doing It Well?

Planning 223
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How to Promote Your Small Business

Wiser

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy?

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Retention and loyalty – how to grow when the market is down

Inside Retail

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. Many loyalty programs are ineffective and their returns are unknown at best, and margin erosive at worst.

Marketing 290
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Rent the Runway Plans to Sacrifice 2023 Revenue to Meet 2024 Profitability Goal

Retail TouchPoints

Rent the Runway has lowered its revenue expectations for 2023, now saying it plans to at least match 2022 revenues of $296.4 We made significant progress in Q2 across the bottom line, exceeding our profitability guidance, and with Adjusted EBITDA margins hitting a historic high at 10.2%. 8, 2023. “We

Planning 259