Retail TouchPoints

SEPTEMBER 19, 2023

This research found that nearly 70% of ecommerce customers start with a site’s search bar when they’re shopping, which means that how search performs is the first impression many shoppers have of a brand’s website. Search friction on one site can complicate the customer’s overall shopping experience as well.

Customer Experience 244

Customer Experience Checkout Marketing Spend Consumer 244

Inside Retail

MARCH 27, 2023

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. It was all about boosting in-store shopping. Shoppers were able to make purchases at a discount and split their payments into three instalments.

Merchant Services 130

Merchant Services Payment Services Marketing Spend Finance 130

Retail TouchPoints

OCTOBER 16, 2023

These high-traffic shopping events don’t just present retailers with a chance to catapult profits. With the holiday shopping frenzy fast approaching, here are three ways for online retailers to maximize their collection of zero-party data during the Black Friday and Cyber Monday rush. Craft tailored quizzes for meaningful insights.

Marketing 261

Marketing Consumer Shopping Customer Experience 261

Retail TouchPoints

JULY 15, 2022

Optimizing to transactions — that’s the unlock here,” said Quentin George, Partner at McKinsey and leader of the company’s Commerce Media Practice. While research shows that most retail media spend is net-new income, it would be naïve to think that launching an RMN won’t impact co-op and shopper marketing activity, among others.

Advertising 267

Advertising Marketing Spend Marketing Customer Experience 267

365 Retail

JUNE 22, 2023

Half (50%) of those polled said they would like to receive highly curated, personalised advertisements and brand communications from the retailers they already shop with, rising to 65% of Gen Z and 62% of Millennials.

Consumer 96

Consumer Advertising Marketing Spend Returns 96

Inside Retail

FEBRUARY 1, 2024

Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”. Affiliate and banner marketing is a US$12 billion market globally, with video shopping projected to be a US$35 billion market in the US in 2024.

Marketing 147

Marketing Social Commerce Advertising Marketing Spend 147

Retail TouchPoints

MAY 22, 2023

The digital advertising industry has arrived at its saturation point. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. With lower price barriers to enter the market, digital advertisers proliferate.

Advertising 280

Advertising Marketing Consumer Payment Services 280

Retail TouchPoints

JUNE 23, 2022

Understanding the online shopping habits and preferences of parents and college students can help ecommerce retailers pass the back-to-school season test with flying colors. Personalize Your Back-to-School Marketing. Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout.

Payment Services 264

Payment Services Checkout Drop-Shipping Customer Retention 264

Retail TouchPoints

AUGUST 7, 2023

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. But times have changed dramatically in the 13 intervening years: Temu , which debuted just last September, is now the top shopping app in the U.S., Reducing shopping and shipping friction.

Merchant Services 206

Merchant Services Drop-Shipping Shipping Payment Services 206

Retail TouchPoints

FEBRUARY 3, 2021

Looking only at the data for the first two months of 2020, you might have been tempted to declare — and not without good reason — that it was shaping up to be a banner year for brick-and-mortar retailers. By the end of the month, nationwide retail walk-ins were at a paltry 27.1% of the previous year’s figures.

Advertising 244

Advertising Marketing Spend Consumer Shopping 244

Retail TouchPoints

NOVEMBER 25, 2020

At Mejuri, we view data as a strategic asset, especially when it helps us create more compelling customer experiences,” said Majed Masad, COO at Mejuri in an interview with Retail TouchPoints. Mejuri uses the real-time tracking to swiftly, and fluidly, pivot strategies. “A

Markdowns 188

Markdowns Fulfillment Shipping Marketing Spend 188

Inside Retail

MAY 28, 2023

While the Australian division of the furniture and home accessories chain hadn’t noticed a spike among particular products, the company has seen a surge in spending at the brand’s in-store restaurants – with more customers coming in, and splashing out on meatballs and lingonberry jam.

Home Furnishings 130

Home Furnishings Marketing Spend Accessories Marketing 130

Retail Next

NOVEMBER 21, 2019

While there is a lot said about multichannel marketing , the point a good retailer needs to remember is that it doesn’t matter whether shoppers come to your online or brick-and-mortar store. It’s imperative you provide them with a seamless top-grade shopping experience in every case. 3. Channel-specific marketing.

Shopping 64

Shopping Marketing Outdoor Marketing Spend 64

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Sai Koppala is the CMO at SheerID.

Marketing 267

Marketing Promotions Advertising Comparison Shopping 267

Retail TouchPoints

MAY 27, 2021

“Ecommerce is accelerating, but it’s not just the same old, same old; marketplaces are actually capturing a disproportionate share of that growth,” said Joe Sawyer, CMO at Mirakl in an interview with Retail TouchPoints. “It’s This is the first in a two-part series looking at the growth of third-party marketplaces.

Fulfillment 220

Fulfillment Advertising Shopping Department Stores 220

Inside Retail

AUGUST 28, 2023

Cashback programs are more effective than reward points in shaping certain shopping behaviours, according to new research conducted by cashback platform Cashrewards in partnership with Inside Retail. The report demonstrates how engaging with special offers plays a crucial role in establishing lasting brand loyalty.

Promotions 130

Promotions Marketing Spend Consumer Marketing 130

Retail TouchPoints

OCTOBER 3, 2022

As Aisle 24 evolved into a franchise model, the company worked in partnership with Swedish security and surveillance technology firm Axis Communications to adopt a solution that solves many of the security and analytics challenges of remotely operating a cashierless grocery store at all hours.

Management 230

Management Inventory Management Location Shopping 230

365 Retail

MAY 31, 2023

Half (50%) of those polled said they would like to receive highly curated, personalised advertisements and brand communications from the retailers they already shop with, rising to 65% of Gen Z and 62% of Millennials.

Consumer 52

Consumer Advertising Marketing Spend Returns 52

Inside Retail

JUNE 14, 2022

At a time when online acquisition costs are rising and the ability to track shoppers via third-party cookies is diminishing, Cotton On Group is bolstering its data capabilities in order to deliver more personalised content to customers and ultimately improve retention rates. . Personalisation key to retaining customers.

Marketing Spend 130

Marketing Spend Advertising Shopping Marketing 130

Inside Retail

JULY 21, 2021

Snap Inc is positioning itself as a platform for AR shopping with the recent acquisition of Vertebrae , a tech business that creates 3D models of products for customers to interact with. Once they had tried the sneakers, Snapchatters could then go straight to the product page and make a purchase via the “shop now” button.

Returns 147

Returns Consumer Customer Experience Marketing Spend 147

Inside Retail

FEBRUARY 28, 2022

We believe MyDeal has been a big beneficiary of the [current market], but when we look at our sales growing 40 per cent in January, almost 30 per cent in February, while our marketing spend is decreasing – it’s definitely no longer the pandemic driving our growth,” Senvirtne said. MyDeal’s growth is now it’s own. “We

Marketing 130

Marketing Marketing Spend Shipping Planning 130

Inside Retail

NOVEMBER 21, 2021

The business, which started out operating from Kennards Storage five years ago with just 12 products, was offering around 200 products at the height of the pandemic and pulled in seven figures last financial year. Tucker said this means more vans on the road, increases the backlogs at couriers and drives up supplier costs.

Wholesale 130

Wholesale Shipping Marketing Spend Supermarket 130

Retail TouchPoints

AUGUST 23, 2022

Shoppers today don’t just want the right products at the right price at the right time. During her time at the CPG giant Unilever, Dalton helped develop a pilot study in southeast Asia, which included the Philippines, Thailand and Indonesia, to understand the impact of microsegmentation.

Marketing 223

Marketing Beauty and Health Advertising Consumer 223

Retail TouchPoints

MARCH 5, 2021

“The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. A Key Acquisition Helps Shape the Future of Constellation’s Business.

Wholesale 215

Wholesale Consumer Marketing Fashion 215

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Inside Retail

AUGUST 13, 2023

On a website or an app, a company can easily measure click-through and how the customer behaves on the shopping journey. If you’re talking to someone at the point of sale, they’ve already made their mind up. This trend is helping the retail media industry is building out a new category of marketing spend.”

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Inside Retail

JUNE 27, 2021

We have found ways to be prepared for rapid increases in throughput,” Luke James, the director of supply chain at BoozeBud, told Inside Retail. While bottle shops can remain open, James is anticipating an uptick in online orders of beer, wine and spirits over the coming days, similar to what happened during the lockdown last year.

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

365 Retail

MAY 27, 2022

The space Dr Esho MD will host in Flannels’ Liverpool store is a social media ready clinic with 4K live streaming screen which transmits to the shop floor, along with a bespoke Hydrafacial suite and Alma laser suite with the most advanced lasers and energy based machines available for Dr Esho’s loyal customers.

Boutique 138

Boutique Marketing Spend Accounting Fashion 138

Inside Retail

AUGUST 26, 2021

If you ask the right questions to the wrong people, you’ll get information that’s irrelevant at best and downright misleading at worst. FMCG brands engaging in market research tend to need factual information from real purchasers to yield insights useful to campaigns and product development – anything less is simply unusable. “A

Marketing Spend 130

Marketing Spend Fulfillment Marketing Consumer 130

Retail TouchPoints

JUNE 9, 2022

The influencer marketing industry is poised to reach $16.2 Consumers follow influencers for more than just shopping advice — they look to them for motivation in their daily routines, their relationships and even their personal wellness,” said Jerutis in an interview with Retail TouchPoints.

Consumer 354

Consumer Marketing Promotions Management 354

Inside Retail

AUGUST 28, 2022

Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience. AT: We are also on Saks.com! AT: I love retail!

Department Stores 130

Department Stores Fashion Marketing Marketing Spend 130

Mike Anthony

MAY 4, 2021

A high chance of failure or at best, average. In this post I want to share a great case study of an activity that has both consumer insight and shopper insight at its heart. And that means that we’re not only not maximizing the opportunity, we’re also wasting our marketing investment. Easy to shop? Not at all.

Consumer 130

Consumer Marketing Spend Marketing Returns 130

Mike Anthony

MAY 4, 2021

A high chance of failure or at best, average. In this post I want to share a great case study of an activity that has both consumer insight and shopper insight at its heart. And that means that we’re not only not maximizing the opportunity, we’re also wasting our marketing investment. Easy to shop? Not at all.

Consumer 130

Consumer Marketing Spend Marketing Returns 130

Retail TouchPoints

JUNE 5, 2020

As consumers remove in-store shopping from their path to purchase, retailers need to shift in-store marketing efforts to online strategies. Prioritizing performance-focused marketing initiatives such as affiliate programs can help ensure profitability. He can be reached at mkatz@ssaandco.com.

Marketing 164

Marketing Payment Services Promotions Consumer 164

Retail TouchPoints

APRIL 20, 2021

They connect that data with a user’s online behavioral history to get a full picture of what that person typically shops for and how. McKinsey reported that “personalization can reduce acquisition costs by as much as 50%, lift revenues by 5%-15%, and increase the efficiency of marketing spend by 10%-30%.”.

Consumer 262

Consumer Marketing Spend Advertising Location 262

Retail TouchPoints

APRIL 13, 2021

.; that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. No matter how customers choose to shop, informed associates will be a key part of this process. Listen to the session on demand.

Consumer 138

Consumer Payment Services Fulfillment Advertising 138

Wiser

MAY 26, 2020

In this article, we’ll look at a few things every brand should do to better connect with customers. Provide Personalized Value at Every Touchpoint. Personalization at scale is still something of a white whale for brands and retailers, but there are ways to provide personalized experiences. Get Experiential.

Promotions 78

Promotions Customer Experience Consumer Marketing Spend 78