Retail TouchPoints

FEBRUARY 19, 2024

Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. According to online shopping data from Adobe Analytics , Black Friday sales were $9.8 billion, up 7.5%

Marketing 278

Marketing Marketing Spend Advertising Management 278

Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

Retail TouchPoints

SEPTEMBER 28, 2020

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. Your business should certainly be looking to harness Google Shopping to its advantage. of all clicks. of all clicks.

Shopping 238

Shopping Merchant Services Accessories Drop-Shipping 238

Retail TouchPoints

JANUARY 5, 2023

Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Today’s Consumer Mindset.

Merchant Services 290

Merchant Services Promotions Consumer Discount Store 290

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. These high-traffic shopping events don’t just present retailers with a chance to catapult profits.

Marketing 278

Marketing Consumer Shopping Customer Experience 278

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. that’s why marketing teams are allocating more of their spend towards them. Listen to the session on demand.

Consumer 156

Consumer Payment Services Fulfillment Advertising 156

Retail TouchPoints

MAY 22, 2023

The digital advertising industry has arrived at its saturation point. Ads pop up, slide in or play in the background on every platform, and consumers see right through this cacophony of attempts to grab their attention. Today’s market is faced with this spreading phenomenon — #adblindness. The value exchange.

Advertising 290

Advertising Marketing Consumer Payment Services 290

365 Retail

MAY 31, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 52

Consumer Advertising Marketing Spend Returns 52

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”.

Marketing 147

Marketing Social Commerce Advertising Marketing Spend 147

Retail TouchPoints

SEPTEMBER 19, 2023

This research found that nearly 70% of ecommerce customers start with a site’s search bar when they’re shopping, which means that how search performs is the first impression many shoppers have of a brand’s website. Search friction on one site can complicate the customer’s overall shopping experience as well.

Customer Experience 285

Customer Experience Checkout Marketing Spend Consumer 285

Retail TouchPoints

JUNE 23, 2022

This is also the ideal time to review the online customer journey, because consumer expectations for ecommerce convenience and personalization are higher than ever, based on the findings of ClearSale’s 2021 State of Consumer Attitudes on Ecommerce, Fraud & CX survey. Give Back-to-School Shoppers Alternative Payment Options.

Payment Services 303

Payment Services Checkout Drop-Shipping Customer Retention 303

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 297

Marketing Promotions Advertising Comparison Shopping 297

Retail TouchPoints

AUGUST 7, 2023

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. But times have changed dramatically in the 13 intervening years: Temu , which debuted just last September, is now the top shopping app in the U.S., followed by former #1 Shein , now bumped down to the #2 position. (It

Merchant Services 243

Merchant Services Drop-Shipping Shipping Payment Services 243

Retail TouchPoints

FEBRUARY 3, 2021

Looking only at the data for the first two months of 2020, you might have been tempted to declare — and not without good reason — that it was shaping up to be a banner year for brick-and-mortar retailers. By the end of the month, nationwide retail walk-ins were at a paltry 27.1% of the previous year’s figures. Ignoring delivery.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Retail TouchPoints

JUNE 9, 2022

The influencer marketing industry is poised to reach $16.2 billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. For most brands, there’s a healthy balance of a mix of creators at any given time.

Consumer 363

Consumer Marketing Promotions Management 363

Retail TouchPoints

JULY 15, 2022

Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels. Optimizing to transactions — that’s the unlock here,” said Quentin George, Partner at McKinsey and leader of the company’s Commerce Media Practice.

Advertising 289

Advertising Marketing Spend Marketing Customer Experience 289

Retail TouchPoints

MARCH 5, 2021

“The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. A Key Acquisition Helps Shape the Future of Constellation’s Business.

Wholesale 258

Wholesale Consumer Marketing Fashion 258

Inside Retail

AUGUST 28, 2023

Cashback programs are more effective than reward points in shaping certain shopping behaviours, according to new research conducted by cashback platform Cashrewards in partnership with Inside Retail. Three-quarters are cutting back on non-essential spending and four in five are making a greater effort to get better deals.

Promotions 130

Promotions Marketing Spend Consumer Marketing 130

Retail TouchPoints

AUGUST 23, 2022

Shoppers today don’t just want the right products at the right price at the right time. While geographic and demographic segmentation have been core to marketing, psychographic and behavioral segmentation provide greater context into what consumers do and why. How Unilever Harnessed the Power of Microsegments.

Marketing 261

Marketing Beauty and Health Advertising Consumer 261

Retail TouchPoints

MAY 27, 2021

“Ecommerce is accelerating, but it’s not just the same old, same old; marketplaces are actually capturing a disproportionate share of that growth,” said Joe Sawyer, CMO at Mirakl in an interview with Retail TouchPoints. “It’s This is the first in a two-part series looking at the growth of third-party marketplaces.

Fulfillment 269

Fulfillment Advertising Shopping Department Stores 269

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Inside Retail

JULY 21, 2021

Snap Inc is positioning itself as a platform for AR shopping with the recent acquisition of Vertebrae , a tech business that creates 3D models of products for customers to interact with. Once they had tried the sneakers, Snapchatters could then go straight to the product page and make a purchase via the “shop now” button.

Returns 147

Returns Consumer Customer Experience Marketing Spend 147

Retail TouchPoints

OCTOBER 3, 2022

As Aisle 24 evolved into a franchise model, the company worked in partnership with Swedish security and surveillance technology firm Axis Communications to adopt a solution that solves many of the security and analytics challenges of remotely operating a cashierless grocery store at all hours.

Management 263

Management Inventory Management Location Shopping 263

Retail TouchPoints

JUNE 5, 2020

Customer journeys have been disrupted by COVID-19 and acquisition costs continue to rise, making it increasingly difficult to connect with consumers. As consumers remove in-store shopping from their path to purchase, retailers need to shift in-store marketing efforts to online strategies.

Marketing 172

Marketing Payment Services Promotions Consumer 172

Inside Retail

AUGUST 13, 2023

As consumers actively seek out more experiential retail engagement, brands are increasingly looking for ways to integrate digital signage in stores. On a website or an app, a company can easily measure click-through and how the customer behaves on the shopping journey. But when customers are in the store, they have their attention.

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Retail TouchPoints

APRIL 20, 2021

Despite the fact that an astonishing 80% of consumers want personalized experiences from retailers, nearly as many (79%) have concerns about data privacy. They connect that data with a user’s online behavioral history to get a full picture of what that person typically shops for and how. Radical Transparency.

Consumer 264

Consumer Marketing Spend Advertising Location 264

Inside Retail

AUGUST 26, 2021

If you ask the right questions to the wrong people, you’ll get information that’s irrelevant at best and downright misleading at worst. FMCG brands engaging in market research tend to need factual information from real purchasers to yield insights useful to campaigns and product development – anything less is simply unusable.

Marketing Spend 130

Marketing Spend Fulfillment Marketing Consumer 130

Inside Retail

AUGUST 28, 2022

Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience. Alyce Tran: I love creating products and working out how to market them. AT: We are also on Saks.com!

Department Stores 130

Department Stores Fashion Marketing Marketing Spend 130

Inside Retail

JUNE 27, 2021

We have found ways to be prepared for rapid increases in throughput,” Luke James, the director of supply chain at BoozeBud, told Inside Retail. While bottle shops can remain open, James is anticipating an uptick in online orders of beer, wine and spirits over the coming days, similar to what happened during the lockdown last year.

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Indigo 9 Digital

JANUARY 17, 2023

Without many options at home you simply head out of the door and grab a quick bite to eat at your favourite local restaurant. Consumers around the world either couldn’t go to their favourite restaurant due to public health restrictions or they prefered to avoid going outside altogether.

Merchant Services 116

Merchant Services Payment Services Consumer Promotions 116

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. The retail market size is continuously growing. Shopping Statistics.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Wiser

MAY 26, 2020

A brand’s ability to connect with consumers comes not just from what it says, but what it does. We often think of the connection between brands and customers as something that’s done through marketing. In this article, we’ll look at a few things every brand should do to better connect with customers. Work with Influencers.

Promotions 78

Promotions Customer Experience Consumer Marketing Spend 78

Mass Relators

OCTOBER 10, 2022

I don’t need to tell you that continuing impacts of inflation on retail and consumer shopping behaviors, supply chain disruptions, and ever-increasing profit pressures are already making for an uncertain business climate and highly complex planning season. And we’re dealing with the new, post-pandemic consumer.

Management 52

Management Promotions Marketing Spend Consumer 52

Mass Relators

SEPTEMBER 26, 2022

I don’t need to tell you that continuing impacts of inflation on retail and consumer shopping behaviors, supply chain disruptions, and ever-increasing profit pressures are already making for an uncertain business climate and highly complex planning season. And we’re dealing with the new, post-pandemic consumer.

Promotions 52

Promotions Marketing Spend Consumer Advertising 52

Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. The second is that, in a cut-throat market, there are more companies competing for our trust, and using increasingly sophisticated techniques to earn it.

Advertising 162

Advertising Consumer Marketing Spend Supermarket 162

Retail Gazette

APRIL 19, 2024

Shares in the retailer have sunk by more than 80% over the past six months alone, giving the business a valuation of around £6m – a fraction of the £1.8bn valuation it had at its peak in 2018. He also says that Superdry has not been at “the leading edge of fashion trends” for some time.

Planning 69

Planning Fashion Marketing Marketing Spend 69

365 Retail

OCTOBER 24, 2022

However, despite these challenges, almost three-quarters (73%) of CMOs say they were able to meet or exceed revenue projections during this period, and over half (55%) were able to increase their overall marketing spend. Richard Jones, Chief Revenue Officer at Wunderkind, commented: “CMOs are now at a crossroads.

Marketing 40

Marketing Marketing Spend Customer Experience Consumer 40