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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

The UK remains a global shopping destination and traditionally sees a significant influx of tourists during the Christmas season. Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. Beyond the cultural and familial significance, the Lunar New Year is a prime time for shopping.

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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Half (50%) of those polled said they would like to receive highly curated, personalised advertisements and brand communications from the retailers they already shop with, rising to 65% of Gen Z and 62% of Millennials.

Consumer 130
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How Brands can Deliver More Value to Shoppers in 2023

Retail TouchPoints

National Retail Federation CEO Matthew Shay put it best, saying “Retailers are providing great products and experiences at the right price levels to help stretch household budgets.”. Retailers can deliver the personalized experiences shoppers expect by leveraging the data in their loyalty programs and looking at members’ purchase history.

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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

This research found that nearly 70% of ecommerce customers start with a site’s search bar when they’re shopping, which means that how search performs is the first impression many shoppers have of a brand’s website. Search friction on one site can complicate the customer’s overall shopping experience as well.

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Why retail media has become the next big tool in performance marketing

Inside Retail

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Embrace the opportunity.

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“We are expanding rapidly”: ShopBack Malaysia GM Eddy Han

Inside Retail

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. It was all about boosting in-store shopping. Shoppers were able to make purchases at a discount and split their payments into three instalments.

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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

At Mejuri, we view data as a strategic asset, especially when it helps us create more compelling customer experiences,” said Majed Masad, COO at Mejuri in an interview with Retail TouchPoints. Mejuri uses the real-time tracking to swiftly, and fluidly, pivot strategies. “A

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