article thumbnail

Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

But their return to our shores after the pandemic has been far slower than Americans’ — flight bookings are down around 50% of pre-pandemic levels. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual.

article thumbnail

ROI, Conversions, Loyalty, and More — Getting the Most from Your CPG Marketing Spend

Rangeme

Now, it’s time to delve into the pivotal role of metrics in your marketing strategy. In this article, we’re diving into the world of analytics, where we unravel the intricacies of return on investment (ROI), conversions, loyalty, and how they shape the success of your CPG marketing efforts. Let’s jump in!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Four reasons to become a dropship supplier in Australia

Inside Retail

With marketing spending at all-time highs for e-commerce businesses, it pays to know that customer acquisition costs can be virtually non-existent on Dropshipzone. With good products at good prices, you’ve got your products on show in the window, making browsing for other retailers a breeze.

Shipping 130
article thumbnail

Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

Here are a few marketing tactics that should cost-effectively support marketing in this challenging year: Turn to a DSP for retargeting – Marketing strategists have proven that it’s at least 5X less expensive to retain an existing user than to bring in a new one.

Marketing 312
article thumbnail

Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

At Mejuri, we view data as a strategic asset, especially when it helps us create more compelling customer experiences,” said Majed Masad, COO at Mejuri in an interview with Retail TouchPoints. SoundProfit 360 collects and processes revenue and cost data in real time from every system across the enterprise,” explained Best.

Markdowns 251
article thumbnail

Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 130
article thumbnail

Why retail media has become the next big tool in performance marketing

Inside Retail

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Embrace the opportunity.

Marketing 277