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What are Retail Markdowns?

Wiser

Altering your price, particularly through markdowns, can be a smart strategy, but only if done correctly. Unsuccessful or excessive markdowns can lead to staggering losses in terms of missed revenue and a lower margin on your goods. What are Retail Markdowns? How to Implement a Markdown Strategy. Don’t believe us?

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Why you don’t need markdowns to appeal to price-conscious customers

Inside Retail

At the same time, consumer research shows an increasing use of multiple channels to search for information (including better prices), prior to a purchase. My own research also shows that price consciousness is a strong predictor of various multi and omni-channel shopping behaviours. One answer is to look at value beyond price.

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How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

They are also a way to ensure markdowns and promotions are effective. The last thing you want to do is condition your consumers to only shop during sales. If your markdown and sale patterns become obvious to your consumer, they will wait for those markdowns and hold off on shopping until a promotion rolls around.

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44% of UK shoppers want best-before date discounts to help cut grocery bills

Retail Focus

Original research of over 1,000 UK shoppers by Retail Insight revealed that almost two-thirds (65%) agreed that supermarkets removing best-before dates will help reduce food waste, and 84% think retailers should still offer markdowns on fresh food that is past its best.

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New Slate of Google Tools Aims to Help Holiday Bargain Hunters

Retail TouchPoints

Making it Easier to ‘Shop Deals’ New Deals Experience on Google Search (Image courtesy Google) Users can now access the Google deals destination in Search by searching the term: “shop deals.” Shoppers interested in a specific category also can add that to the search term to get more specific results, for example, “shop sneaker deals.”

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Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Retail TouchPoints

In fact, 58% said school would be a bigger deal this year and 56% said they are more excited about shopping for back-to-school items this year. The Compression of Shopping Seasons Will Continue. They attempted to beat the rush by shopping earlier and more frequently — especially online. and how long will it last?

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How to Maximize Margins with the Timing and Depth of Markdowns

Wiser

In a perfect retail world, markdowns wouldn’t be necessary and every item would sell at full price within weeks of being in store. This is where markdowns come in handy, as the demand for a product diminishes, sales can encourage shoppers to purchase an item they wouldn’t have considered buying at full price.