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What are Retail Markdowns?

Wiser

Altering your price, particularly through markdowns, can be a smart strategy, but only if done correctly. Unsuccessful or excessive markdowns can lead to staggering losses in terms of missed revenue and a lower margin on your goods. What are Retail Markdowns? How to Implement a Markdown Strategy. Don’t believe us?

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Why you don’t need markdowns to appeal to price-conscious customers

Inside Retail

At the same time, consumer research shows an increasing use of multiple channels to search for information (including better prices), prior to a purchase. My own research also shows that price consciousness is a strong predictor of various multi and omni-channel shopping behaviours. One answer is to look at value beyond price.

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New Slate of Google Tools Aims to Help Holiday Bargain Hunters

Retail TouchPoints

Making it Easier to ‘Shop Deals’ New Deals Experience on Google Search (Image courtesy Google) Users can now access the Google deals destination in Search by searching the term: “shop deals.” Shoppers interested in a specific category also can add that to the search term to get more specific results, for example, “shop sneaker deals.”

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How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. Selling a limited quantity of items in your promotions creates a sense of urgency. The last thing you want to do is condition your consumers to only shop during sales.

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AI-Powered Pricing and Promotions are Redefining the 2020 Retail Holiday Season

Retail TouchPoints

As the pandemic moves into new phases, responses lurch wildly between complete lockdowns to fast-track reopenings and back to lockdowns, at different cadences in every country, state or even locality. Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively.

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Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Retail TouchPoints

In fact, 58% said school would be a bigger deal this year and 56% said they are more excited about shopping for back-to-school items this year. The Compression of Shopping Seasons Will Continue. They attempted to beat the rush by shopping earlier and more frequently — especially online. and how long will it last?

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DG spotlights groceries in holiday promotions

Mass Relators

Dollar General is offering a slew of promotions and discounts designed to position its stores as food shopping destinations as well as places to buy household items and affordable gifts this holiday season. The post DG spotlights groceries in holiday promotions appeared first on MMR: Mass Market Retailers. GOODLETTSVILLE, Tenn.