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What fashion can learn from runways at PayPal Melbourne Fashion Festival

Inside Retail

This year’s PayPal Melbourne Fashion Festival (PMFF) was a 15-day-long parade of emerging and established Australian designers spanning over 100 unique events. Premium runways were staged inside Melbourne’s Royal Exhibition Building against the backdrop of the news that Victoria is Australia’s fashion manufacturing capital.

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Meet Indyx, the personal style app that is solving fashion sustainability issue

Inside Retail

Fashion has embraced technology at every turn from social media to virtual change rooms, yet consumers’ wardrobes have remained analogue. Its combination of in-app features allows users to catalogue, style and resell in a one-stop digital wardrobe available at users’ fingertips.

Fashion 273
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Pricing and consumer perception: Why fast-fashion brands launch premium ranges

Inside Retail

The value of luxury and premium fashion goods is often in their design, storytelling and product quality. But recently, fast-fashion brands including Zara, H&M, Mango, Urban Outfitters and Topshop have been testing limited-run premium collections in addition to their regular and frequent product drops.

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Fashion for people with disabilities celebrated at Australian Fashion Week

Inside Retail

For the first time ever, a runway show for people with disabilities will feature at Afterpay Australian Fashion Week (AAFW) in May. . Fashion brand Christina Stephens, led by Jessie Sadler, is one of the founding members of the group.

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The brands that have consumers buying jewellery brands

Inside Retail

Accessoriesare no longer taking a backseat in the fashion industry with the rise of “jewellery wardrobes”. Consumers are looking to build a personalised multi-brand jewellery collection that represents their personality, style and in some cases, values. Stacking earrings has become so core to the brand.

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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.

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Elle Macpherson to return to the catwalk for Melbourne Fashion Festival

Inside Retail

Fashion model Elle Macpherson will return to the catwalk at the Melbourne Fashion Festival for the first time in 16 years, in conjunction with PayPal. Macpherson will walk the PayPal Runway to start the Melbourne Fashion Festival’s premium runway series at the historic Royal Exhibition Building on March 4.

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