Remove ATS Remove Consumer Remove Customer Retention Remove Promotions
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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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Building a Customer Retention Strategy

Rangeme

Let’s break down what a retention first strategy looks like and how to build one for your business. First, let’s look at a traditional marketing funnel. Ideally, each potential customer moves from awareness down to advocacy. Advocates and loyalists drive more revenue at a lower cost than new prospects. Getting to loyalty.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? And even if you have first-party data, it’s hard to reach relevant audiences at scale.

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Survival guide: The keys to resilience and success in tough times

Inside Retail

There are several economic factors playing havoc with consumers and business operations that are likely to persist into 2024. Consumer sentiment remains low as households stagger under higher costs of living and interest rates. A strong personal connection increases the likelihood that a consumer will remain loyal to that brand.

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Salesforce Predicts Just 1% YoY Online Sales Growth for U.S. Holiday Season

Retail TouchPoints

billion consumers worldwide. For the back-to-school season, 42% of consumers say they are spending more, but 57% are trading down for lower prices,” said Caila Schwartz, Director of Consumer Insights and Strategy for Retail and Consumer Goods at Salesforce during an Aug. trillion in online sales. 22, 2023 briefing.

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How to Make Sense of the Complex Modern Grocery Retail Landscape 

Retail TouchPoints

As consumers look to save money on takeaways and eating out, grocery retailers can be the quiet winners during an economic downturn. We saw this at the start of the pandemic when food store sales shot up by 21%. still plan to cook more at home. While this may sound positive for supermarkets, it also brings new challenges.