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Here’s why luxury Kiwi brands are popping up at Chadstone this week

Inside Retail

As quarantine requirements and travel bans continue to impact brands’ ability to get in front of customers and retail buyers across borders, the New Zealand government is stepping up to help promote its local designers overseas with a new pop-up at Chadstone Shopping Centre in Melbourne.

ATS 260
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What is ‘transcreation’ and why is it important for Aussie retailers?

Inside Retail

Over five million Australians speak another language at home. It means putting language at the heart of your business. Communicating authentically with culturally and linguistically diverse (CALD) customers should be at the top of the to-do list for all retail businesses. million combined living here.

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Survey Reveals Consumer Marketing Preferences

Independent Retailer

Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. Theme 3: Dear retailers, are you ready to return to normal?

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Ecommerce is Crowned King: Strategies for Keeping Pace with the New Reign

Retail TouchPoints

This massive shift to digital has forced retailers to rethink how they do business, communicate with their customers, and find creative ways to stay ahead in the evolving retail landscape. Yet solving the thorny issues around latency and data sovereignty leaves many retailers at a loss. He was VP of Marketing at EverString.

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Small Biz Breakdown: What’s War Got to Do With It?

Small Biz Trends

Small Business Administration (SBA) is taking a significant step aimed at reinvigorating the landscape for federal construction contracts by reinstating a crucial rule requiring contractors to have a physical office within the bidding area. Gone are the days of crossing fingers at tax time, hoping for favorable interpretations.

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Enhancing Customers Experience Throughout Their Buying Journey

Small Biz Trends

Key Takeaways Understand the Customer Journey: The customer experience encompasses all interactions throughout the buying journey, influencing perceptions and brand loyalty at each phase: awareness, consideration, and decision. You enhance loyalty by making each shopper feel valued, ultimately driving repeat business.

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Best Online Meeting Software for Small Business Success

Small Biz Trends

Evaluate how well the software integrates with your business model, especially if you operate e-commerce or engage in digital marketing. All-in-one solutions often include additional features like file sharing and recording capabilities, giving you a comprehensive toolset for various business needs.

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